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11.14.2017
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3 Secret Branding Tips for Successful Entrepreneurs

3 Secret Branding Tips for Successful Entrepreneurs

3 Secret Branding Tips for Successful Entrepreneurs

3 Secret Branding Tips for Successful Entrepreneurs

Do you know the secret that successful entrepreneurs know? Clients do not buy a product. They buy you. Yes, that is right! They buy your personality, unique qualities, and experience. You are your brand!

At one time “branding” might have meant a corporate-looking logo and a slick catalog. However, today the real value of branding is not in appearing to be a big company. Rather the real value is in just being you. Your personality shines through in a variety of ways. This articles explores the 3 secret branding tips for successful entrepreneurs.

1. Your Authentic Voice

How you speak and write, act on camera, or in an audio interview has the power to instantly identify you. Therefore, be sure to showcase your authentic voice.

Potential clients can see this in action as they scroll through your Facebook or Twitter feed. It is easy to know who has posted an image or status update, just by recognizing the voice with which they generally speak.

Here is an even more important aspect of your “voice” though: it has the power to attract a specific audience. In recent years, a few high-profile coaches and product sellers have become celebrities of a sort, largely because of their harsh, “don’t hold back” language.

Nastiness and foul language is not the only way to go, though. It is not my style. I have built my brand almost entirely on my ability to provide methodical and strategic advice to help my clients achieve the desired results in their business and in their life. My ability to connect with them on an emotional and intellectual level has proved magnetic.

Whatever your approach or style, if someone were to meet you in person, make sure that you speak or act exactly as you do on-line. Be authentic. Your brand will be stronger for it.

Branding is Essential

2. Your Story

How did you get to where you are today? Your backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience.

My husband and I realized early in our relationship not to rely on paychecks from a job. Within 6 months of getting married, he was laid off from his job. Since that time, more than 30 years later we have always had a side-hustle. I left my full-time job, to work on-line full-time after too many long-commutes, too many overnight trips, and too much office politics. Being an on-line marketing strategist allows me to spend more time with my family, volunteer in the community, and use my knowledge, skills, and abilities to help people looking for a way of the rat race create the means and opportunity to exercise their options. My legal training and experience allows be to take a stand for economic and social justice in a very concrete and meaningful way.

Your story does not have to be dramatic, and you certainly do not have to share more than you are comfortable with, but it does have to be yours. Be your true self, and you never have to worry about attracting the right audience. They will self-select. Your perfect client will find you.

3. Your Mission Statement

At its most basic, your mission statement defines who you are, what you do, and for whom. Potential customers should be able to read your mission statement and immediately know you are a good fit for them.  Communicating your mission in a consistent and authentic way across all platforms is the key to long-term success, according to a recent article, “The Secret Ingredients to a Successful Branding Strategy” in Entrepreneur Magazine.

But a well-thought-out mission statement is so much more important than that. It is the point on the horizon that will keep you focused. Your mission statement is a key element in defining your brand. It is the litmus test to which every new idea or strategy must stand up. Your mission statement has everything to do with your unique story.

Conclusion/Call to Action

As an entrepreneur you need to focus on the 3 secret branding tips for successful entrepreneurs to grow and build your business.  You want to focus on your authentic voice,your story, and your mission statement.

Your branding should demonstrate just how special and different you are.

For more discussion of this topic:

“The ABC's of Branding”

“What's Your Brand?–Perception is Everything” .

“Be Different: Increase Your Perceived Value”

 

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

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11.10.2017
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How to Make a Powerful Presentation

How to Make a Powerful Presentation

How to Make a Powerful Presentation

How to Make a Powerful Presentation

Can you stand in front of an audience and present? I certainly hope so! Because the ability to stand in front of an audience and make a powerful presentation is the best strategy for influencing people, selling products or services of any kind, or to creating lasting behavioral change.

If you are afraid of public speaking, then you must learn to overcome that fear. My experience making hundreds of presentations over more than 30 years has also taught me that your ability to communicate well increases your wealth, power, happiness, and influence. If you really want to grow your business and develop your brand, then learn how to make a powerful presentation. It is like networking on steroids!

1. Focus on Your audience

When you are dealing with a live audience, realize that your presentation will become a live, dynamic entity. Your audience becomes a part of your presentation. The enthusiasm that the audience brings to you will make or break your presentation.

Therefore, because your audience is so important to making a powerful presentation, remember to look at them before you launch into your speech.

Smile. Make eye contact with a few individuals.

Then ask a few questions that enroll the audience right at the beginning of your presentation. These questions should engage and involve the audience. Show them from the beginning that their concerns and problems are the focus of your presentation.

Focusing on your audience and their needs, not on your own nervousness, is the best way to ensure you give a powerful presentation.

2. Create a “Signature Speech”

If you are an entrepreneur, coach, or author you should create a “signature speech,” that you deliver for free that is designed as a marketing tool to help you reach your ideal clients.

My friend, Felicia Slattery, coined the phrase “signature speech” to describe this type of marketing presentation. In her book, Kill the Elevator Speech, Felicia explains how a giving a signature speech allows you to “build credibility, generate leads, and quickly add cash to your business.”

The fabulous thing about giving a signature speech is that you get to give it more than once. You promote it. People love it. You get hired to give it again. Remember, that every time you give your signature speech, it gets better.

You feed off the reactions from previous occasions, secure in the knowledge and the certainty that people in your audience are going to love it!
Your “signature speech” becomes what you are known for. It brands you.

3. Prepare for Success

Arrive early at the venue.

Test microphones and any equipment you are going to be using.

Use a checklist to make sure you have everything you need before you leave home.

Conclusion/Call to Action

Are you ready to make a powerful presentation? You can make a powerful presentation by following these three steps:
1. Focus on your audience
2. Create a “signature speech”
3. Prepare for success

Click here for your free download for this episode of My Biz Dream Team: Opportunity Wednesday Training Series: Write, Speak, Broadcast!

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

 

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11.10.2017
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5 Valuable Qualities of an Authentic Leader

Become an Authentic Leader

Become an Authentic Leader

5 Valuable Qualities of an Authentic Leader

As an entrepreneur you can develop and grow your community and your brand by demonstrating the five valuable qualities of an authentic leader. What is authentic leadership? According to Bill George, author of Authentic Leadership, it is built on the highest integrity, focused on results, and reflects your values and beliefs. Therefore, for long-term success, you want to be known and seen as an authentic leader in your both your off-line and on-line community.

Many people have written about leadership from Warren Bennis to Robert Greenleaf. My focus today is on authentic leadership. With authentic leadership you stand out from those who overpromise and under deliver. Your approach to your business is based on your values and integrity. In today’s world authentic leadership is welcomed and needed.  Use these five qualities of an authentic leader to develop and grow your community.

1. Authentic Leaders Make Connections

First of all, authentic leaders make connections. Part of this process involves getting out into the community and networking. Talk to peers and competitors, to find out what is important to them. You should go to conferences and symposiums. Talk to the experts.

Would you like to ask an expert a question? Then, develop a relationship with them. For example, follow them on social media. Interact with them on-line and off-line. Remember to be of value first before asking for assistance!

2. Authentic Leaders Focus on Results

Secondly, authentic leaders focuses on results. Weak leaders shame and blame. But an authentic leader zeros in on specific problems and looks for solutions. Therefore, as an authentic leader you want to focus on achieving results that far exceed the standard solutions.

According to Kevin Kruse, “They are able to put the mission and the goals of the organization ahead of their own self-interest. They do the job in pursuit of results, not for their own power, money or ego.”

3. Authentic Leaders Act First

Authentic leaders not only focus on results, they also act first on ideas and implement them. As an authentic leaders you find the best people for specific tasks while others are still discussing possibilities.

According to Michael Hyatt, “Leaders go first. They don’t sit on the sidelines. They don’t ask others to do what they are unwilling to do themselves. Instead, they lead by example. This is what distinguishes leaders from theoreticians and armchair quarterbacks.”

4. Authentic Leaders Know How to Ask for Help

An authentic leader, who is result-oriented and action-oriented, knows how and when to admit you need help. An authentic leader does not pretend to be perfect. No one is.

5. Authentic Leaders Love to Learn

You will find that authentic leaders have an insatiable love for learning. They seek to improve every aspect of their lives. My personal library is full of books on personal development, history, and literature. I love to read, listen to podcasts, go to seminars and attend workshops.

Authentic leaders find out how things work. They develop a community to help them handle situations. They also take time to do the difficult inner work that builds their self-awareness and emotional intelligence.

Conclusion/Call to Action

Are you ready to develop and grow your community and brand by demonstrating the five valuable qualities of an authentic leader? Have you done the work and built the skills to be an authentic leader?

I encourage you to join me in this endeavor to develop and build your community and brand with your authentic leadership. Will you commit to using authentic leadership to make the world a better place?

Check out my latest report: Get Known and Be Seen! Learn how to stop being invisible and to gain authority status in your community.

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

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10.20.2017
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Comments Off on Your Breakthrough Challenge: Showcase Your Professional Expertise

Your Breakthrough Challenge: Showcase Your Professional Expertise

Showcase Your Professional Expertise

Showcase Your Professional Expertise

Your Breakthrough Challenge: Showcase Your Professional Expertise

The ability to showcase your professional expertise is an essential part of being a successful entrepreneur, coach, speaker, or author. Are you ready to face this breakthrough challenge? Are you ready to showcase your expertise in your both your on-line and off-line community? This episode of My Biz Dream Team: Opportunity Wednesday Training Program explores why and how to showcase your professional expertise.

1. What is Your Professional Expertise?

Most people think that their professional expertise is what they do. For example, they categorize themselves as a lawyer, a writer, a coach, or a speaker. I say that your professional expertise is better understood, as how you approach your work.

So, what is your approach to work?

Do you try to do everything yourself? Are you perceived as a Jack-of-All-Trades who offers generic, one-size-fits-all solutions?

Or do you approach your work as a specialist? Are you perceived as an expert who has extensive experience in your field and offers customized advice with proven results?

You want to be the latter.

2. Benefits to Showcasing Your Professional Expertise

There are many benefits to showcasing your professional expertise. For example:
(a) Your credibility increases;
(b) Your revenue and name recognition increase;
(c) You build on years of experience.

Yes, it is much better to be known as a specialist.

Think of it this way. Michael Jordan was an undisputed genius in basketball. He approached basketball methodically, with focus, excellence, and determination. There is no doubt, if anyone had a basketball question they would be told to, “go ask Michael.” He was the go-to person of his time.

Could Michael Jordan answer questions about baseball, golf, or other sports? Possibly. But his passion was for basketball. Basketball is what brought him to life every day, and it is what possessed him to continue to play basketball professionally for 15 years. It earned him 6 NBA Championships, 5 Most Valuable Player Awards, and 10 scoring titles.

Are you the MVP in your niche? Do you bring focus, excellence, and determination to your work? Do you approach your work methodically?

Aim to be a specialist. Aim to showcase your professional expertise!

3. How to Showcase Your Professional Expertise

There are several ways to showcase your expertise in both your on-line and off-line community. The way that you approach these leadership opportunities will allow your prospective clients to understand how you are different and the strengths that you bring to your work. For example;
(a) Volunteer to lead a local charitable or non-profit effort
(b) Volunteer to speak on a topic of interest
(c) Volunteer to write an informative article

For more information on showcasing your professional expertise, see the following blog posts: How to be a Recognized Expert; Be Different: Increase Your Perceived Value; What’s Your Brand? Perception is Everything

Conclusion/Call to Action

Learning to showcase your professional expertise gives you tremendous credibility, impact, and status with your online and off-line community. When you focus on your approach to work, you allow potential clients to see how you are different. You become known as someone who can provide them customized services and proven results. So, be methodical, focused, and determined in your approach. You too can be an MVP!

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Download our free Report & Training Guide: The New Entrepreneur’s Guide to Building Your Authority Status. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

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10.09.2017
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Comments Off on How to Use Your Leadership Skills to Build Your Brand

How to Use Your Leadership Skills to Build Your Brand

Use Your Leadership Skills to Build Your Brand

Use Your Leadership Skills to Build Your Brand

How to Use Your Leadership Skills to Build Your Brand

As a speaker, entrepreneur, or author it is essential that you use your leadership skills to build your brand. In the “ABC’s of Branding,” I stated “Branding is an essential component of your business strategy. Being branded separates you from all the others in your area of expertise.” Your leadership in your community, both online and offline is a strategic way to brand yourself. Remember, you are the brand. Everything that you do reflects on your business. Therefore, it is important that you use your leadership skills to build your brand.
How are you using your leadership skills to build your brand and help your community?

1. Volunteer to Serve in Your Local Community

One way to use your leadership skills to build your brand, is to volunteer to serve in your local community. As you build your business, it is important to develop an attitude of caring, sharing, and love. One way to demonstrate that attitude of caring, sharing and love is to volunteer in your local community. As you give of your time and attention to others, they will grow to know and trust you.

I serve as the Chair of a foundation dedicated to help youth and their families with educational and social development issues. In addition, I serve on the local zoning board. I also love to participate in the projects sponsored by the Woodbridge Rotary Club. We prepare meals for families starving from famine, provide scholarships and gifts for the young people at the local Girls and Boys Club, and support numerous veteran organizations. This year we are also recognizing teachers, firemen, and police officers who contribute so much to our community. I am known for my community and civic engagement.

Remember that your reputation in your community is key to developing a valuable brand. You want to build a brand based on your achievement, your unique benefits, and your client-focused strategies.

2. Volunteer to Speak in Your Local Community

Another way to use your leadership skills to build your brand, is to volunteer to speak in the local community. Public speaking is a key leadership skill. Nothing says that you are a leader like standing in front of the room making a presentation. You can volunteer to give presentations at the library or a community center. Perhaps the Chamber of Commerce or local business groups needs speakers. You should always be prepared to give a brief speech on your signature topic in case you are asked to substitute at the last minute. Your ability to effectively communicate in public is a key leadership skill. By volunteering to speak for local community groups, you are using a key skill for to make a positive impact.

3. The Benefits When You Use Your Leadership Skills to Build Your Brand

When you use your leadership skills to build your brand both you and the community benefit. Your community receives the benefits of your time, skills, and expertise. In turn, you will

a. Increase your public presence
b. Become known for your specialty
c. Be viewed as their local expert in my field
d. Make valuable network connections
e. Build your reputation
f. Increase your self-confidence

View your community involvement as an opportunity to learn and grow. It is also a time to listen to the concerns and needs of your neighbors. Through voluntary participation in community events you share your leadership skills for worthwhile causes.

You do not want to become one-dimensional, by focusing only your business. You want to benefit the community by using your skills to lead community organizations.

Conclusion/Call to Action

I encourage you to join me in this endeavor to use your leadership skills to build your brand. Will you commit to positive leadership to making the world a better place?

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

Pamela Montgomery

Pamela Montgomery

 

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09.29.2017
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Comments Off on How to Start Showcasing Your Expertise with Public Speaking

How to Start Showcasing Your Expertise with Public Speaking

Start Showcasing Your Expertise with Public Speaking

Start Showcasing Your Expertise with Public Speaking

How to Start Showcasing Your Expertise with Public Speaking

This episode of My Biz Dream Team: Opportunity Wednesday Training Series focuses on how to start showcasing your expertise with public speaking. Nothing says you are an expert like standing in front of the room to address an audience.

I recommend that you showcase your expertise online and offline. You can make presentations to local business organizations and you can host your own webinars and podcast series. See, “How to Showcase Your Fabulous and Authentic Voice” for examples of places to share your expertise.

As you prepare to start showcasing your expertise with public speaking, you need to focus on the positive outcome of this type of branding and leadership. Be sure to begin with the right mindset.

1. Never be afraid to market yourself!

Remember that great leaders are great communicators! So, do not let fear get in the way of marketing yourself!
One of my favorite books: Sales Dogs: You don’t have to be an attack dog to be successful,” by Blair Singer, makes this point. In this seminal book on sales and marketing, Singer offers several mindset boosters for success.
My favorite mindset boosters are:

(a) Face the challenge

You may feel fear and anxiety when facing the challenge of public speaking. However, according to Singer, rather than filling your head with images of failure, you should rely on memories of similar successful experiences from the past. These successful memories of the past offer you powerful assistance to boost your confidence now! Remember that your strength comes from past. Learn how to capture those past successes and use them in the future.

(b) Celebrate all Wins

To help you create positive memories of past successes, it is important that you celebrate all wins. This is probably the most difficult mindset shift for many adults. As we grow older we often lose the spontaneity and fun that we felt when we were younger. We need to respond to success when anything positive happens. Then we need to imbed that positive emotion in our mind, by congratulating ourselves for being the reason for the success. After all, you earned it. You worked for it. You are smart! Using this powerful technique will cause your energy to soar! This great energy will lead to your next success.

(2) Share powerful stories

As you start showcasing your expertise through public speaking, remember to share stories that lend credibility to your brand. Your stories make you unique and will attract your ideal clients to you.

Remember that your personal brand is much more than your logo and the color on your website. Your life experiences, or your story, play into the development of your personal brand. Personal branding is about the image you put out into the world, how others see you. Stories of your past shape how others see you. Stories help the truth come alive!

(3) Identify your ideal client

Before you start showcasing your expertise with public speaking, identify your ideal client. These are the people your public speaking should attract. Begin to think about their attributes and create a detailed description, including their demographics, struggles, and what their daily life is like. What are they searching for? Show how you have the solution to their problem!

Conclusion/Call to Action

As you start showcasing your expertise with public speaking, remember:
(1) Never be afraid to market yourself
(2) Share powerful stories
(3) Identify your client

By preparing yourself with these powerful strategies you can begin confidently to start showcasing your expertise with public speaking.

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

 

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, online marketing strategist, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

 

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09.25.2017
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Comments Off on How to Use Public Speaking to Grow Your Business

How to Use Public Speaking to Grow Your Business

How to Use Public Speaking to Grow Your Business

How to Use Public Speaking to Grow Your Business

How to Use Public Speaking to Grow Your Business

 

As an entrepreneur, public speaking is a key skill that you should master to grow your business. Nothing showcases your leadership and expertise like standing in front of the room to deliver a presentation. When you are standing in front of your ideal audience, your knowledge, wisdom, and friendliness shine through. You gain credibility and have the opportunity to develop a trusting relationship. I just love sharing with entrepreneurs the tips and techniques that I have learned and developed over more than 40 years of public speaking experience. Today, I will share with you a 3-step methodology that will show you how to public speaking to grow your business.

Whether you are speaking to two people or a crowd of 2000, your ability to speak in public can connect you to an audience in a way that a telephone conversation does not. You can quickly grow relationships and become a trusted resource for the people who attend your presentation.  For more detailed information on this topic see, How to Attract New Clients Through Speaking and Writing.

I know about the power of public speaking. I have used public speaking throughout my professional and business career to advance my goals and grow my business.

There is nothing more immediate and impactful as arguing for a client’s life before judges. My words had an impact on a person’s freedom. Perhaps you want to try talking to recruits about joining the Army. I have done that and more!

However, the anxiety associated with public speaking often causes entrepreneurs not to engage in it. Like most skills, you can master it. With enough practice and experience you can overcome your fear of public speaking and learn to use public speaking to grow your business.

 

1. What is Your Goal with the Presentation?

After years of representing clients and agencies, I have learned that the key factor in any presentation is getting clear on your message.  Once you know what you want to achieve, then you can craft a presentation to meet that goal.  Do you want them to follow-up with you later? Do you want their email address today? You need to be very clear in your mind, what you want to achieve. If you do not get clear about the results, you may not get there. As Stephen Covey stated in the 7 Habits of Effective People: Begin with the End in Mind.

2. What is the problem that you are solving for your audience?

Make the audience the focus of any presentation. Be sure that you understand them. Talk to the organizer to gain insight into who they are. In addition to addressing the major issue that is the topic of your presentation, also address the key issues that they are thinking about, but not vocalizing. Demonstrate that you understand them and their issues. Those first 30 seconds are key to audience engagement. Make sure that you start your presentation with a hook, that shows them immediately that you understand them. Remember, the presentation is about the audience. It is not about you!

3. Why should they use your solution?

Throughout your presentation, you are fashioning a narrative about who you are and why they should use your solution for their problem.  The stories and anecdotes that you share with the audience make the solution and the presentation uniquely yours. Be persuasive! Set forth the best case why you have the answer to their problem.

Conclusion/Call to Action

By strategically crafting a presentation that (1) focuses on the audience; (2) addresses their problems; and (3) offers a compelling solution of the problem, you are on your way to using public speaking to grow your business.

Remember to ask yourself the following three questions as you prepare your presentation that will to position you as a leader and expert:

  1. What is the goal of your presentation?
  2. What is the problem that you are solving?
  3. Why should they use your solution?

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

 

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09.18.2017
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Comments Off on 3 Public Speaking Tips for New Entrepreneurs

3 Public Speaking Tips for New Entrepreneurs

3 Public Speaking Tips for New Entrepreneurs

3 Public Speaking Tips for New Entrepreneurs

3 Public Speaking Tips for New Entrepreneurs

As a new entrepreneur, if you want to build your authority status and showcase your expertise, then you want to get started public speaking. Nothing highlights you as leader, like public speaking. If you have fears about public speaking, do what I did. Schedule yourself to speak regularly. As you gain experience with public speaking, you become more confident in your ability. This article highlights three public speaking tips for new entrepreneurs that help you start public speaking on a regular basis.

 

 

 

  1. Give Mini-Talks for Local Business Organizations

You can give short-mini-talks on your signature topic for local business organizations, if you want to start public speaking on a regular basis. You will receive several benefits from following this strategy. You gain experience, showcase your expertise, and build your authority status.

Local business and civic organizations, such as the Chamber of Commerce, Lions, Kiwanis, and Rotary Clubs, are always looking for guest speakers. As Christopher Witt stated in Getting Started with Public Speaking“Each time you speak, you meet potential customers, network with professionals, establish credibility and gain free publicity.” 

Keep your mini-talks to fifteen minutes or less. You can use the remainder of your time to answer questions and respond to comments. Your host will appreciate the brevity of your remarks, especially during a luncheon meeting.

  1. Host Local Workshops

You can host local workshops, if you want to start public speaking on a regular basis. The workshop will be an expanded version of your mini-talk.

If you belong to any local business organizations, then offer to host a workshop for the members. Libraries, churches, and community centers are other ideal locations for hosting workshops. Be sure to understand the needs of the audience.  Focus on the audience. Think about the group’s reality and how you can engage them.

Your workshop does not need to last all day. A workshop of 1-2 hours is sufficient. Be sure to prepare handouts for your audience. You may want to prepare one or more of the following as handouts:

  1. Tip sheet
  2. Summary of Key Points
  3. Resource List

  1. Prepare for Last Minute Speaking Opportunities

Prepare for last minute speaking opportunities when a scheduled speaker fails to show up at a business meeting. When this happens, you should be ready to fill the gap.

Plan to have a mini-speech totally prepared before every business meeting that you attend. As I mentioned in, The Overcome your Fear of Public Speaking Checklist™ set goals before going to events. Always be prepared to have a practiced and polished mini-speech on a topic relevant to the group.

Planning to have a practiced and polished mini-speech will help you overcome your nervousness, if you are asked to speak that day. Also, always being prepared helps you improve your public speaking skills.

Remember to include a “hook” in your speech. Make your presentation memorable for the audience. Engage them and draw them into your presentation. See, Start Your Speech with a Powerful Hook, for more information on this topic.

 

Conclusion/Call to Action

As you follow these 3 public speaking tips for new entrepreneurs you will be speaking on a regular basis, in a way that showcases your expertise and builds your authority status.

Most entrepreneurs are not willing to step out of their comfort zones and engage in public speaking. By doing so, you will show yourself to be a leader.

Remember to follow these 3 public speaking tips for entrepreneurs,

  1. Give mini-talks for business organizations
  2. Host local workshops
  3. Prepare for last minute speaking opportunities

These 3 public speaking tips for new entrepreneurs are in addition to podcasts, teleseminars, and videos that you can do online. To find out more about those online public speaking opportunities see, How to Attract New Clients through Speaking and Writing.

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

 

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

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09.15.2017
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Comments Off on The Overcome Your Fear of Public Speaking Checklist™

The Overcome Your Fear of Public Speaking Checklist™

The Overcome Your Fear of Public Speaking Checklist

The Overcome Your Fear of Public Speaking Checklist™

The Overcome Your Fear of Public Speaking  Checklist™

 

Are you ready to overcome your fear of public speaking? Are you nervous about the idea of getting the attention that comes from being in the spotlight? I understand. It can be frightening. But now that you understand the power of public speaking to position you as an authority and an expert, you are ready to get started. You are preparing yourself to make a positive first impression. This episode of My Biz Dream Team: Opportunity Wednesday Training Series highlights “The Overcome Your Fear of Public Speaking Checklist™.” 

 

“The Overcome Your Fear of Public Speaking Checklist™

Now that you decided that you are going to position yourself as a thought leader, expert, and authority by either:

  1. Starting a podcast series
  2. Starting a teleseminar series
  3. Starting a Facebook Live video series
  4. Starting to speak in your local community

I hope that you are excited about the opportunity to grow and showcase your expertise.

To help you overcome the fear of public speaking this checklist focuses on how you can expand your comfort zone. Following “The Overcoming Your Fear of Public Speaking Checklist”, you will:

  • Seek out three new people at a party, church or other gathering and initiate conversation
    • Go to a local workshop and do one or more of the following:
    • Ask the speaker a question
    • Volunteer for any activities that involve standing up, speaking aloud or going to the front of the room
  • Introduce yourself to three new people after the workshop presentation
  • Look for other local opportunities to interact more readily with people that you do not know. Consider visiting local chamber of commerce events or Rotary Club Meetings.
  • Set goals for the type of speaking and interaction you will engage in before going to events.
  • Realize that you are deliberately stepping out of your comfort zone and putting yourself in front of people and speaking regularly. Your purposeful and intentional efforts are part of your plan to become desensitized to the novelty and overcome the fear of public speaking.

Conclusion/Call to Action

As you plan to overcome your fear of public speaking, intentionally set goals and challenges for yourself. “The Overcome Your Fear of Public Speaking Checklist ™ ” provides you 5 steps that you can implement immediately to help you on the strategic pathway to success and leadership.

 

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

 I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

 

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09.13.2017
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Start Your Speech with a Powerful Hook

Start Your Speech with a Powerful Hook

Start Your Speech with a Powerful Hook

Start Your Speech with a Powerful Hook

Are you wondering how to start your speech? Are you wondering what separates a boring speaker from one who is engaging and successful? It has been my experience, after making hundreds of presentations, that you must start your speech with a powerful hook. Having a powerful hook at the beginning of your speech marks you as a confident and prepared presenter. As an entrepreneur, you want to make a great first impression.  Remember, you can use public speaking to attract  new clients. As I mentioned in a recent blog post, speaking on a regular basis helps you quickly overcome your fear of public speaking. Having a scripted and rehearsed hook as part of your opening helps you start your speech strong.

1. What is a Hook?

What is a “hook?” A hook is defined as something designed to catch your audience’s. attention. You want to start your speech with a powerful hook. You use your “hook” to reel in the audience to focus on your message. As the presenter, once you start your speech you want to grab their attention immediately. Those first 30 seconds are crucial.

2. Examples of a Hook

Lincoln’s Gettysburg Address is an example of how to start your speech with a great hook.  Lincoln started by saying, “Four score and 7 years ago, our fathers bought forth on this continent a new nation.” He could have easily said “87 years ago.” But he chose to make the audience think about what he had to say.

In music, the “hook” is usually the catchy chorus that everyone remembers. I just love the hook from “Happy.” Just a few years ago everyone was walking around singing, “cause I’m happy.”  We may not have known any other words from the song, but we knew the “hook”.

Here are a few songs with my favorite hooks: (1) “I Want to Hold Your Hand” (2) “Beat It” (3) “I Will Survive.”

3. Ways to Hook Your Audience

Bruna Martinuzzi, in a recent article, discusses “12 Ways to Hook an Audience in 30 Seconds.”  A few of the hooks she mentioned are: (1) a story; (2) a quote; and (3) statistics.

Martinuzzi, also talks about the power of using a series of rhetorical questions. According to Martinuzzi, a series of questions stimulates the audience’s mind as they ponder the answers.

These are four great ways to start a speech or presentation. Telling a quick story, sharing an interesting quote or statistic, or asking a series of questions engages your audience’s emotions.  These are powerful ways to get their attention.

I prefer to use questions to engage the audience’s attention in the beginning of a presentation. I usually use two questions to pull the audience into the conversation I plan to have with them. From the beginning, I signal that this is not a lecture. We will be having a conversation.

Even if the organizer calls your presentation a lecture, let your audience know otherwise. You and the audience will be interacting with each other. Your “hook” will set the stage for the conversation to follow.

Conclusion/Call to Action

Are you ready to make a fabulous first impression with your next speech or presentation? Then you need to start your speech with a powerful hook. There are several hooks you can use to capture your audience’s attention in those first 30 seconds. For example, you could use:

  1. A series of questions
  2. A story
  3. Statistics
  4. A quote

Use a “hook” to set the stage for a powerful interaction between you and your audience.

 

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

 I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

 

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