Archive for the ‘How to Sell Information Products on the Internet’ Category


How to Boost Profits When You Limit Your Focus

How to boost Profits When You Limit Your Focus

How to Boost Profits when You Limit Your Focus

How to Boost Profits When You Limit Your Focus

In this episode of My Biz Dream Team: Opportunity Wednesday Training Series, Dexter and I discuss how to boost profits when you limit your focus. It may sound counter-intuitive. But it works! Using examples from our experiences, and other business niches, we demonstrate that limiting the scope and focus of your business helps to boost your profits.

Is Your Business a Specialty Shop or a Variety Store?

Imagine walking through the mall. You come across two stores. One sells a variety of toys, groceries, clothes, magazines, and toiletries. The other store sells only chocolates. It specializes in selling only the finest Belgium and Swiss chocolate candies. You will not find chocolate cake or chocolate ice cream.

You may be thinking that the owner of the store with the wide variety of items is the smart business owner. In your way of thinking, the variety store attracts more customers because of the wide range of products. They may have more customers. But are the customers loyal. If one of those customers heard about a cheaper price for one of your items, they would go across town to buy it.

The owner of the specialty chocolate store can charge a premium for her products. There is a greater perceived value because of the specialization. This product is not for everyone.

Is your business offering a variety of products with no consistent theme? Or are you specializing in a few types of offerings? Are you positioning yourself as a leader in your niche? Do you offer premium products and services? What do your products and services say about your brand?

You can boost your profits when you limit your focus, because your clients will:

 1)   Be far more loyal,

2)    Spend more money per visit, and

3)    Rave to her friends about the valuable products and services that you offer.

Conclusion/Call to Action

You can boost profits when you limit your focus. That should be your goal. Develop brand loyalty for your exclusive, specialty products and services.

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love!

 I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

 

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Creating Products and Services: 3 Tips for Creating Sure-fire Winners!

Creating Product and Services

Creating Product and Services

Creating Products and Services: 3 Tips for Creating Sure-fire Winners!

Creating products and services that your ideal client needs and wants is your number one objective as an entrepreneur. However, many of you may be holding back from launching those new products and services. You many wonder, whether it will sell once you create it.

Imagine spending weeks or even months of your time on a new product, only to find no one wants to buy it. After all that time and energy spent in development, you discover it is not what your audience wants or needs.  How frustrating would that be?

You do not have to leave it to chance, though. There are plenty of ways to test your idea before spending the time and energy on a full launch. This article gives you 3 tips to create high demand products and services

Just Ask

Just ask! This is the simplest way to get a sense for what your market needs and wants. Simply ask them. For example, create a survey with Survey Monkey and send it out to your mailing list. For best results, keep it short. But be sure to ask:

       What they are struggling with

       Their preferred learning method (video, text, audio, etc.)

       What they feel the training is worth (what would they pay)

These three pieces will tell you practically everything you need to know to create a program or service that is practically guaranteed to sell.

Listen to Your Ideal Client's Concerns and Questions

If you have a community (or are part of one) of ideal clients, pay attention to what they are asking about the most. These are the things they need help with. For example, if you are a business coach and your Facebook group is filled with questions about running Facebook ads, then clearly there is a need for some training in that area.

Study the Leaders in Your Niche

Hopefully you have connected with the leaders in your niche. They are the people who are already successful doing what you want to do. You should:

·     read their blogs,

·     read their emails, and

·     join their Facebook groups.

 This is a great way to gain insight into what they are doing. You do not want to copy them. But you do want to discover what is hot right now.

Consider buying their paid products as well. Again, you should never copy them, but you can either:

·     Promote them as an affiliate,

·     Create a better, more comprehensive version, or

·     Create a lite, lower-cost version.

Conclusion/Call to Action

Conclusion/Call to Action

Creating products and services in a vacuum is a great way to waste a lot of time and money on programs that will not sell. Instead of wasting your time and money, considering doing the following:

·     Pay attention to what your market is asking for,

·     Find out what they are willing to pay, and

·     Look at what leaders in your niche are doing.

 

The information you gain from these three activities alone will give you incredible insight into your market and creating product and services for them. This information will tell you what they want and need. This information will also make it easy to create your own sure-fire winning products and services.

For help in meeting the needs of your ideal client, consider joining us in The Strategic Pathway to Success Program™

 

 

 

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Selling Information Products On the Internet

Selling Information Products on the Internet

Information Products

Selling Information Products On the Internet

 

Selling information products is a great way to leverage the power of the internet to earn passive income. As you know, selling information products is not a new idea. People have been selling information products (books) for hundreds of years.  The internet has now caused an explosion of information products to be released. People want knowledge. People want their problems solved. Selling information products on the internet is a lucrative business. In this article we share tips on how you can get started earning passive income selling information products on the internet.

Your Knowledge is Power.

The knowledge and experience that you have gained over the years can be powerful tool. With the right direction and guidance you could harness your ingenuity to help others. Now is your time to share your valuable knowledge and expertise.

We began making money with information products about four years ago. We found that writing and selling a book was a perfect way to become a recognized authority. But remember, your information product does not have to be a full-length book.  We advise our clients at My Biz Dream Team to consider selling information products to generate income.  Our two most recent information products: Special Report and Training Guide: The Podcasting Power Playbook and Special Report and Training Guide: The Ultimate Guide to Building Your Business Dream Team are great examples of using personal experience and expertise to create information products.

Selling information products is a perfect way to add a passive stream of revenue to your business. You create your product once. You then sell it repeatedly through your marketing strategies. Each product that you create is a business asset.

What is an Information Product?

An information product is a piece of content that provides valuable information on a particular topic. This type of product is usually educational in nature. Information products often come in the form of a book, report, audio, video, or graphic. Each of these items is an information product in its own right.  There is no standard size for an information product.  Usually the product addresses an issue or problem in a clear, concise, and creative way.

Examples of Information Products

Here are some of the most popular and well-known, types of information products.

(1)       Ebook or digital book – This is the most well known type of information product on the internet. They are simple. They are also easy to create. They are typically the least expensive information products to create and sell. You can create an Ebook as a PDF or as a Kindle book. You can find our book on Kindle: The Book On Investing-Creating the Life of Your Dreams.

(2)       Reports and Manuals – These types of information products are often targeted specifically toward a certain segment, problem, or topic. A manual or report is often shorter than an ebook. It is usually technical in nature.

(3)       Audio Products – This type of information product is usually a recording. The recording is either delivered on a physical CD or digitally in MP3 format. An audio product is great for interviews. Your buyer can listen to the interview anytime.  We have a free audio podcast program My Biz Dream Team: Opportunity Wednesday Training Series.  You can subscribe to it on ITunes or on our website.

(4)       Video Products – Video products work well for tutorial types of information. Teleseminars, slideshows, and other visual events or activities are also other examples of video products.  One idea for a video product is to show people how to install  a WordPress plugin.

(5)       Seminars/Webinars/Tele-class – You could also conduct a webinar or tele-class on your topic. Then you sell the digital recording along with a digital transcript of the call or a checklist. That is a quick and easy way to create an information product.

Put yourself in the position to start earning money on line by taking a class that gives you step-by-step instructions. We recommend Connie Ragen Green’s Really Simple Content Marketing. We took the course a few months ago. Start earning money this year with the knowledge that she shares with you. Get it today at a special introductory price.

 

Conclusion

Your knowledge and expertise can be the basis for selling valuable information products on the internet. You can choose from ebooks, reports and manuals, video recordings, audio recordings, and seminars or webinars to create a product. Information products can generate passive income for you. They also serve the audience who want and need the benefits of your experience and knowledge to improve their lives.

At My Biz Dream Team we work with entrepreneurs and small business owners to save them time and money, and to help them reach their business goals.  We work with them to “Achieve Uncommon Results!”  To find out if one of our group programs is right for you contact us at Pamela@mybizdreamteam.com.

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