Archive for the ‘Personal Branding’ Category


How to Dramatically Increase Your Chance for Outstanding Success

How to Dramatically Increase Your Chance for Outstanding Success

How to Dramatically Increase Your Chance for Outstanding Success

How to Dramatically Increase Your Chance for Outstanding Success

Imagine if you knew the one extra ingredient that would dramatically increase your chance for outstanding success? What a difference it would make in your business, career, and life!  I have discovered from years of experience that the real secret to success lies in your willingness to go the extra mile. It is the extra effort…the extra work that will make the difference.

Wisdom from My 8th Grade English Teacher

I learned this secret many years ago. My 8th grade English teacher, Mrs. Young, told us to always “Go beyond the call of duty.” Her words of admonishment and encouragement have stayed with me over the years.

There are many influencers and gurus who often toot short-cuts and get rich quick schemes. Do not believe them.

Wisdom from Zig Ziglar

Nothing beats “Under promise, over deliver.” As the great salesman Zig Ziglar said, “If you are always willing to do more than what you get paid for, eventually you will be paid for more than you actually do.”

“The Law of Reciprocity”

Robert Cialdini, in his seminal book, Influence: The Psychology of Persuasion explains how when you do something for someone, it sets the stage for them to do something for you in return. Cialdini calls this “The Law of Reciprocity.”

When you go the extra mile for your client, you have set the stage for “The Law of Reciprocity” to start working. “The Law of Reciprocity” does not work for “normal,” “average,” or even “special” service or products.  It takes much more to trigger “The Law of Reciprocity.” You must do something “extraordinary” in today’s highly competitive market to gain an advantage.

Look at What Your Competitors are Doing

Look at what your competitors are doing. Then do something different. Your clients want and deserve something better than what everyone else is doing.  Start doing what your competitors cannot do or are not willing to do.

Get a new perspective on your business and then go the extra mile for your clients. Only then will “The Law of Reciprocity,” create a compelling reason for your client to want to reciprocate.  Dare to be different!

Conclusion/Call to Action

Contrary to what the experts say, there is no short cut to success. If you want to dramatically increase your chance for outstanding success, you must be willing to go the extra mile. It is lonely on that extra mile, but is where you will find the outstanding success that you dreamed of achieving.

 At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love!

 I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

 

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How to Quickly Identify Your Ideal Client

How to quickly Identify Your Ideal Client

How to Quickly Identify Your Ideal Client

How to Quickly Identify Your Ideal Client

How to quickly identify your ideal client is a crucial starting point for a new entrepreneur. Many new entrepreneurs skip this step. Failing to develop a vision of your ideal client can curtail your success before you get started. In this post, I will discuss three key questions that will help you to quickly identify your ideal client.

1. Is Your Product or Service for Everyone?

Too often you may think our service or product is “for everyone.”  I thought so at first. I knew that my system, experience, and expertise would help everyone who would just take time to try what I offered.  Does that sound familiar to you? But after a few months of trying to appeal to everyone, I realized that I was appealing to no one. I needed to focus on working people who wanted to get out of the rat-race and create an online business.

While it might be true that everyone could use my help, it is simply not possible for me and my brand to appeal to everyone. The same is true for you. Your prices might not be in line with what some can afford. Your branding might not resonate with others. Your story may not touch everyone with the same sense of urgency.

While both men and women might read and enjoy your content, you will find that your market is skewed heavily one way. Men and women are affected by stories and branding differently. What will appeal to a man may not generally appeal to a woman. Look around at some of the brands you buy. You will quickly see how they design their messages to appeal to either men or woman. They do not try to appeal to both.

It was only after I narrowed my focus to my true ideal client, did my perfect client find me.

2. What Goals Does Your Ideal Client Want to Achieve?

What does your client hope to achieve? How do your products and services help your ideal client to realize those goals? Is she trying to build a profitable crafting blog so she can stay home with her children? Or is he is working to create an online resource for muscle car fans?  If you do not know where they are going, you cannot help them get there.

3. Where is Your Ideal Client in the Journey?

Is your ideal client at the beginning or well along on the path? The manner that you speak, write, and market will be determined by your ideal client’s level of sophistication.  Are you teaching a beginning podcaster how to set up a hosting account on Blubrry? Are you helping a couch potato train for his first 5k?  Her level of commitment (and willingness to spend) is far different than a runner training for a triathlon.

You will not reach your market effectively if you do not know (1) exactly where they are and (2) what they need at this point in their journey. 

Conclusion/Call to Action

As you work on how to quickly identify your ideal client, it is crucial to consider the following three questions:

1.     Is Your Product or Service for Everyone?

2.     What Goals Does Your Ideal Client Want to Achieve?

3.     Where is Your Ideal Client in the Journey?

As you conduct this analysis, (a) watch your interactions, (b) study the businesses of those who contact you for help, and (c) look at what the leaders in your niche are doing.  Soon you will have a clear idea of your ideal client.

 

 

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Be Different: Increase Your Perceived Value

Dare to be different!

Dare to be different!

Dare to Be Different: Increase Your Perceived Value

As an entrepreneur you want to be different in order to increase your perceived value. Sameness is boring and cheap.  It is your differences that make you  special to your potential customers and clients.  Branding is the means to demonstrate that difference. In Branding Small Businesses for Dummies, branding has been called the science and art of making something unique in the eye of the customer. A brand stands for something.  A great brand is easy to remember!

Branding will set you apart from other entrepreneurs in your area of expertise. For example, when you brand yourself you are no longer “a local marketing specialist” you are “the 24/7 marketer.”   In fact, everything you do and say establishes your brand. For example, if you are late completing work for your customers, then your brand is being late.

This post makes three points about how you can use branding to increase your perceived value. First, by being different, second by highlighting how you are special, and third, by recognizing that perception is everything.

Be Different

Don't be afraid of being different. Perhaps as a child you may have tried very hard to fit in. This tendency may have continued when you become an adult. Perhaps you recall a situation that occurred when you did stand out that resulted in you being taunted for being different.  Sometimes the limelight can be frightening and uncomfortable. However, as an entrepreneur you must be different. As an entrepreneur, your mindset must shift to embracing the difference. Fitting in with every other entrepreneur in your specialty does not help you!

Be Special

Don't be afraid to embrace the qualities that make you special. One way to do that is to emphasize your achievements. We are all familiar with great athletes like Michael Jordan, Peyton Manning, and Hank Aaron whose brand is based on their athletic achievements.  You don't need to be a world-class athlete to use your own achievements to brand yourself.  Take a few minutes to think about your area of expertise and how your achievements relate. Perhaps you are a distance runner. That ability shows grit and determination. Great traits for an entrepreneur!

Perception is Everything

Remember that it is always the customer's perception of you that matters. Your brand rises and falls on that perception. Your brand goes beyond a name and a logo. Think about the other ways that you interact with potential customers and clients.  Your social media posts, websites, and business cards are also important. Make sure that your branding is consistent across all medium.  You do not want to confuse potential customers or the clients.  The attention that you pay to these matters will make you different from  others in your area of specialty who do not.

 

Final Thoughts

As an entrepreneur you want to focus on what you makes you different from others in your area of specialty.  Your difference increases your perceived value to potential customers and clients. Your branding should demonstrate just how special and different you are. Remember that perception is everything.

For more discussion of this topic: “The ABC's of Branding”

“What's Your Brand?–Perception is Everything” .

 

Please leave a comment below about how you have used branding to highlight your differences.

 

 

 

 

 

 

&copy; Varina And Jay Patel | Dreamstime.com – <a href=”https://www.dreamstime.com/stock-photos-dare-to-be-different-image888633#res13432747″>Dare to be Different</a>

 

 

 

 

 

 

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What’s Your Brand?—Perception is Everything!

Creative Business Brand

Creative Business Brand

What's Your Brand?

This episode of My Biz Dream Team: Opportunity Wednesday Training Series focuses on how to develop your brand.  We discuss the importance of having a brand to making your customer perceive you as: 1) trustworthy; 2) worth more money; and 3) special.

What is your customer's perception of you and your company? Your brand allows you to live in the hearts and minds of your customers.  A brand builds up customer loyalty. Listen as we explain why branding is important. We also explain how you can brand yourself and your business.

What is Branding?

In Branding Small Businesses for Dummies, branding has been called the science and art of making something unique in the eye of the customer. Branding makes you different from everyone else. A brand stands for something!  A great brand is easy to remember.  It is usually represented by a symbol. Perhaps you are familiar with the Nike “swoosh” symbol. Is your business represented by a symbol?  Do you have a logo? We are also familiar with the “red” can and the distinctive font on the front of a can of Coca Cola.   All of this is branding.  Branding is all about the promises that you make and the promises that you keep.  You tell your customer all about you and your business with everything you do.  Your brand becomes your identity!

Why is Branding Important?

Branding is important because it allows you to stand out in a crowd.  It differentiates you from potential competitors. Even if your product is the same as someone else's, branding makes your product special. Remember that is your customer's perception that is the key. How does your customer perceive you, your product or service?  That perception becomes your brand. Are you always late in delivering a service? Then your brand is “being late.”

What if You Developed a Brand?

Just think what would happen if you had a powerful brand? You would become memorable! Your past customers would be your greatest sales people. They will absolutely insist on you and only you and your product and services. Your customers will have loyalty to you.

Conclusion

Branding is an important part of your business strategy. It allows you to stand out in a crowd and develops loyalty from your customers. Your branding gives you an identity in the hearts and minds of your customers.

We will continue this discussion on our podcast series and on this blog.

Let us hear from you about how you have branded yourself and your company.

 

 

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Branding: The “ABCs” of Branding

Branding is Essential

Branding is Essential

Branding: The “ABCs” of Branding

Branding is an essential component of your business strategy.  Being branded separates you from all the others in your area of expertise. For example, you are no longer “a consultant.” You are now “the 24/7 Consultant.”

As an entrepreneur, it is often difficult to separate yourself from the company. Therefore, everything that you do becomes associated with the company! So be aware of the impressions that you are making even when you are “off-duty.”

Branding sets you apart from others who offer a similar product or similar.  Your brand separates you from the crowd. In other words, a brand makes you distinctive! Here are a few basic “ABCs” to help you in developing your distinctive brand.

“A” is for Achievement

Branding by highlighting your achievements is excellent. We are all familiar with the famous athletes like, Cam Newton, Magic Johnson, Michael Jordan, and Peyton Manning,  who are branded by their achievements. You don't need to be a world-class athlete to use your own achievements for to brand yourself.  Take a few minutes and think about your area of expertise and how your achievements relate. Perhaps you are a marathon runner. That shows grit and determination. Great traits for an entrepreneur.  For example, you may have written a book. Many people want to write a book. Most do not. I highlight that I am an author in branding myself. The fact that I have written a book differentiates me.  Your brand should highlight your achievements to differentiate you!

“B” is for Benefits

Branding is all about the promises that you make to your customers. So make sure that your brand highlights the distinctive benefits that you offer. Branding with your unique offering allows you to stand out in the crowd. How do you help your clients and customers achieve better results. What results can your client expect when working with you?  Will they be thinner? Will they become richer? Will they be smarter?  Your brand should speak the language of the benefits that you offer.

 

“C” is for Customer-focused

You should focus on the customer experience in developing your brand. Remember, in branding it is always the customer's perception of you that matters. Your brand rises and falls on that perception. So your brand goes beyond a name and a logo. Think about the other ways that you interact with customers and clients. For example, branding involves how you answer the phone.  Branding is about how you handle customer complaints and customer service.  Your brand must be customer-focused.

 

Conclusion

Branding is essential to building and growing your business.  Therefore, it is a key component of your business strategy. In developing your branding remember these “ABCs”:

  • “A” is for  Achievement based branding
  • “B” is for Benefits of your product or service
  • “C” is for Customer-focused experiences

By following these “ABCs” of branding you are on your way to establishing a distinctive and sustainable brand. You can work with us to help develop your branding strategy in “The Strategic Pathway to Success Program.”  Let us help you make your brand powerful.

 

We would love to hear about your experiences with branding your business. Is branding part of your business strategy? Leave a comment below.

The photo &copy; Alain Lacroix | Dreamstime.com – <a href=”https://www.dreamstime.com/stock-photography-company-customer-image17826972#res13432747″>Company and customer</a>

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Personal Branding Builds Your Authority

 

Personal Brands Builds Your Authority!

Personal Branding Builds Your Authority!

Personal Branding Builds Your Authority

Personal branding happens with every action that you take as you engage with your audience. Every email, every post, every tweet says something about you as a person.  It makes an impression! What impression are you making?  If you allow your personality to come through it can help brand you and your business. This article discusses several ways that you can allow your personality to shine and why it is so important to developing your personal brand.

Your Photo is Part of Your Brand

You may not realize it, but your photo is part of your brand. The professional headshot or photograph of you that you use on your website says a lot about your personality. By using your own picture, rather than a carton or icon, people get to connect with you as person and as an authority figure.

Remember to use the same photo or one that is similar in all your marketing. This provides consistency for your brand. You don't want your audience guessing whether it is you or not.  We like to use our photo on all our information products. It helps to gain familiarity and to build the authority of our brand. Research has shown that humans respond emotionally to faces.  So put a smile on your face and let your audience know that you are an authority.

Use Audio and Video to Build Your Personal Brand

There are so many opportunities available now for your audience to hear your voice and see you in action.  The growth of  video marketing is astounding. So many people have become famous from YouTube videos that we have stopped counting. So do you have a YouTube channel where you showcase your personality?  Video gives you the opportunity to share both your voice and your image with your potential clients.  That is very powerful! Live streaming on Periscope and Facebook are also available. A recent newspaper article stated that most Face Book posts will be video in a few years. Currently video posts get the most engagement.

Another outlet for your personality is an audio podcast. While a podcast doesn't allow you the advantage of sharing your authoritative face, you can share your voice. The sound of your voice and its intonations allow your audience to feel more connected to you. How you speak can have a huge impact on how your audience views you.  So consider starting a podcast to boost your visibility and authority.  Try the Special Report and Training Guide: The Podcasting Power Playbook to help you produce an impactful podcast series.

Personal Branding Helps You to Stand Out in a Crowd

In a world filled with so much information competing for our attention,  as an entrepreneur you must look for ways to be different. Personal branding is the difference. There is no one exactly like you! Allow your audience to get to know you and understand how you can be of service.  As you brand yourself with your content, pictures, posts, and videos you build up your authority status.

Connie Ragen Green said in a recent post on the topic of personal branding:

“Not only will potential clients remember you better, it’ll also be easier for them to tell others about you. Then you’ll be viewed as an authority in your field, all because you took the time to work on your branding.

But this is only the beginning. As you become more well-known, your ideal clients will become more attracted to you. You won’t have to spend as much time marketing because your customers will naturally flock to you. When this began to happen in my business I was overjoyed and my confidence soared.”    

We couldn't agree more that that by using personal branding to build your authority your business will grow. Your ideal clients will find you through word of mouth referrals based on the strength of your authority.

Conclusion

As an entrepreneur building your business, remember that your personality is part of your brand. Whenever you communicate with your prospective clients  your personality shows. What does your communication say about you? Make sure that your writing, photos, audios, and videos showcase your personality in the best possible light.  All of these communications can boost your authority and build your business.

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