Creating Products and Services: 3 Tips for Creating Sure-fire Winners!

Creating Product and Services

Creating Product and Services

Creating Products and Services: 3 Tips for Creating Sure-fire Winners!

Creating products and services that your ideal client needs and wants is your number one objective as an entrepreneur. However, many of you may be holding back from launching those new products and services. You many wonder, whether it will sell once you create it.

Imagine spending weeks or even months of your time on a new product, only to find no one wants to buy it. After all that time and energy spent in development, you discover it is not what your audience wants or needs.  How frustrating would that be?

You do not have to leave it to chance, though. There are plenty of ways to test your idea before spending the time and energy on a full launch. This article gives you 3 tips to create high demand products and services

Just Ask

Just ask! This is the simplest way to get a sense for what your market needs and wants. Simply ask them. For example, create a survey with Survey Monkey and send it out to your mailing list. For best results, keep it short. But be sure to ask:

       What they are struggling with

       Their preferred learning method (video, text, audio, etc.)

       What they feel the training is worth (what would they pay)

These three pieces will tell you practically everything you need to know to create a program or service that is practically guaranteed to sell.

Listen to Your Ideal Client's Concerns and Questions

If you have a community (or are part of one) of ideal clients, pay attention to what they are asking about the most. These are the things they need help with. For example, if you are a business coach and your Facebook group is filled with questions about running Facebook ads, then clearly there is a need for some training in that area.

Study the Leaders in Your Niche

Hopefully you have connected with the leaders in your niche. They are the people who are already successful doing what you want to do. You should:

·     read their blogs,

·     read their emails, and

·     join their Facebook groups.

 This is a great way to gain insight into what they are doing. You do not want to copy them. But you do want to discover what is hot right now.

Consider buying their paid products as well. Again, you should never copy them, but you can either:

·     Promote them as an affiliate,

·     Create a better, more comprehensive version, or

·     Create a lite, lower-cost version.

Conclusion/Call to Action

Conclusion/Call to Action

Creating products and services in a vacuum is a great way to waste a lot of time and money on programs that will not sell. Instead of wasting your time and money, considering doing the following:

·     Pay attention to what your market is asking for,

·     Find out what they are willing to pay, and

·     Look at what leaders in your niche are doing.


The information you gain from these three activities alone will give you incredible insight into your market and creating product and services for them. This information will tell you what they want and need. This information will also make it easy to create your own sure-fire winning products and services.

For help in meeting the needs of your ideal client, consider joining us in The Strategic Pathway to Success Program™




Also published on Medium.

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