Developing Your Content Plan

Dexter and Pamela Montgomery

Dexter and Pamela Montgomery

Developing Your Content Plan

Now that you have decided to produce content for your ideal audience, what is your plan? If you have a topic that you love, and know how you plan to publish your content, then you’re ready to begin developing your content plan.

Will you publish blog posts or produce a podcast? Will you send out email marketing? Perhaps you plan to produce a combination of all the content that I have listed. That's what I do.

Your content plan will help you stay organized, focused on your goals, and productive.

As your business grows it can be difficult to manage and track all of your content – it adds up quickly. A content plan will help you stay on top of everything so you not only don’t miss anything. Youre also able to maximize your content for the best results.  Let us help you with developing your content plan at My Biz Dream Team.

(1) What Is a Content Plan?

A content plan is quite simply a detailed outline of (1) what you’re going to publish, (2) the goal for the content, and (3) when you’re going to publish it.

Your plan may also include:

* Links to include in the content

* Creation notes – Who is creating the content and what do they need? For example, if you hire a ghost writer to create your blog posts.

* Deadlines – When do you need to have topic research completed? When do you want the content uploaded and scheduled on your blog? When do you need to get the graphics from your designer for your report?

* Analytics and Tracking – How will you measure success?

In short, your content plan includes any and all relevant information about your content. There are a few key questions you’ll want to answer before you create your plan.

Developing Your Content Plan

Developing Your Content Plan

(2) How to Organize Your Content Plan

Organization – What’s the best format for your content plan? For example, do you work better with pencil and paper? If so, then you can create a written version of your content plan. Prefer digital planning tools? Try an online calendar or content management system.

Length – How far in advance do you want to plan your content? Consider planning at least a month in advance. It’s often better to plan for three months so that you can create a more streamlined approach. However, for some people that can feel like too much. For us, we find planning one month in advance sufficient.

Schedule – When will you review your content plan? This often depends on how you approach creating content. If you create a month’s worth of content in one or two days, then you may only review your plan on a monthly basis. If you create content weekly, then you’ll probably want to review your plan more often.

(3) Conclusion/Call to Action

Begin pulling your topic ideas and notes into a content plan. Decide how to best organize your information. Decide (1) how often you want to publish content, (2) what types of content you want to begin with, and (3) how you’re going to create your content.


If you are interested in finding out more about developing a content plan, listen to the following episodes of  “My Biz Dream Team: Opportunity Wednesday” :

Also read the following blog posts for additional valuable information on developing your content plan.

At My Biz Dream Team, we show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us help you accelerate the growth of your business so that you can reach your goal of creating a lifestyle and a business that you love! Act today.


Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, online marketing strategist, and speaker, providing you results-oriented strategies that help you achieve uncommon results in your business and in your life.



Also published on Medium.

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