How to Be a Recognized Expert

You are the Expert!

You are the Expert!

How to Be a Recognized Expert

Becoming an expert does not happen overnight.  Being recognized as an expert may take even longer. But you can be recognized as an expert by following a few proven steps. These few steps allow you to build credibility, authority, and visibility. As an entrepreneur, speaker, or author you want to be recognized as the leader and expert in your industry.  We buy from those who we believe to be authorities. Building your status as an expert will  have a tremendous impact on your bottom line.  It will also help you attract and keep clients.  This post will discuss three steps you need to take if you want to be recognized as an expert.

Be a Leader

If you want to be recognized as an expert, then you need to see yourself as a leader.  You first have to believe in your own capabilities.  How can anyone else believe in you, if you don't believe in yourself?  So begin with self-confidence.

You need to read, learn, and master your area.  Become confident in your knowledge. As you gain new knowledge you will feel more self-confident and self-assured.

One great way to become  a leader is to educate others.  As your knowledge and confidence grows, you can create information products, publish books, and produce other materials.  As you share what you know, the positive feedback will be a great confidence booster.

Having given hundreds of presentation over the years, I understand the tremendous benefits of positioning yourself as an expert.

Be Professional

If you want to be recognized as an expert, you need to present yourself in a professional manner. I don't mean you have to wear a suit and a tie!  But you should make sure that you look and sound like an expert.  For example, be careful with the language that you use.  Whether it is talking on the phone, responding to an email, writing a blog post or other content, you want to use proper language.  Don't fall into the trap of using jargon or tech talk.  You want to be clearly understood.

Your photos and images should reflect your professionalism. On social media make sure that your posts are business related. Sometimes I like to share a few life-style posts.  But make sure that any posts are congruent with the professional image that you are trying to convey.  Remember to not over share. Your audience will look at your social media to see who you are. If you don't want them to see the pictures from the beach vacation, don't post them. After all, you are the expert.  Don't confuse your clients or prospective client with a confusing image of who you are!

Be Honest and Humble

If you want to be recognized as an expert, you need to be honest about who you are.  Don't take on a fake personality or persona. Learn to connect with people in a genuine manner. People are looking for authenticity.  If you are not being “real,” people will pick up on it.  Additionally, it is very difficult to maintain a fake persona.  Eventually you will get tired. Or far worse, you will get found out. It is far easier to be yourself.

Part of being honest about who you are is being transparent. You should strive to be honest about who you are and what you know.  One excellent way of being transparent is to openly admit what you don't know. It has happened to me on many occasions. When I did not know an answer to a particular question, I admitted it and offered to get back to them with a response. It is much better to openly admit when you don't know the answer than to give an incorrect answer. I could see my credibility with the room increase, as I honestly handled a very difficult question.

Conclusion

With a few proven steps you can position yourself as an expert in your market.  You may not be recognized as an expert overnight, but buy following these three steps you position yourself as a respected authority: (1) Be a Leader; (2) Be Professional; and (3) Be Honest and Humble.  By following these three steps you set yourself up for lasting success.

To find out more about setting a solid foundation for your business success  go to My Biz Dream Team.  We work with entrepreneurs, speakers, and authors to help them get visibility, credibility, and authority.  We can help you achieve uncommon results!

 

5 Responses to “How to Be a Recognized Expert”

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