How to Make a Powerful Presentation

How to Make a Powerful Presentation

How to Make a Powerful Presentation

How to Make a Powerful Presentation

Can you stand in front of an audience and present? I certainly hope so! Because the ability to stand in front of an audience and make a powerful presentation is the best strategy for influencing people, selling products or services of any kind, or to creating lasting behavioral change.

If you are afraid of public speaking, then you must learn to overcome that fear. My experience making hundreds of presentations over more than 30 years has also taught me that your ability to communicate well increases your wealth, power, happiness, and influence. If you really want to grow your business and develop your brand, then learn how to make a powerful presentation. It is like networking on steroids!

1. Focus on Your audience

When you are dealing with a live audience, realize that your presentation will become a live, dynamic entity. Your audience becomes a part of your presentation. The enthusiasm that the audience brings to you will make or break your presentation.

Therefore, because your audience is so important to making a powerful presentation, remember to look at them before you launch into your speech.

Smile. Make eye contact with a few individuals.

Then ask a few questions that enroll the audience right at the beginning of your presentation. These questions should engage and involve the audience. Show them from the beginning that their concerns and problems are the focus of your presentation.

Focusing on your audience and their needs, not on your own nervousness, is the best way to ensure you give a powerful presentation.

2. Create a “Signature Speech”

If you are an entrepreneur, coach, or author you should create a “signature speech,” that you deliver for free that is designed as a marketing tool to help you reach your ideal clients.

My friend, Felicia Slattery, coined the phrase “signature speech” to describe this type of marketing presentation. In her book, Kill the Elevator Speech, Felicia explains how a giving a signature speech allows you to “build credibility, generate leads, and quickly add cash to your business.”

The fabulous thing about giving a signature speech is that you get to give it more than once. You promote it. People love it. You get hired to give it again. Remember, that every time you give your signature speech, it gets better.

You feed off the reactions from previous occasions, secure in the knowledge and the certainty that people in your audience are going to love it!
Your “signature speech” becomes what you are known for. It brands you.

3. Prepare for Success

Arrive early at the venue.

Test microphones and any equipment you are going to be using.

Use a checklist to make sure you have everything you need before you leave home.

Conclusion/Call to Action

Are you ready to make a powerful presentation? You can make a powerful presentation by following these three steps:
1. Focus on your audience
2. Create a “signature speech”
3. Prepare for success

Click here for your free download for this episode of My Biz Dream Team: Opportunity Wednesday Training Series: Write, Speak, Broadcast!

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

 


Also published on Medium.

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