How to Quickly Identify Your Ideal Client

How to quickly Identify Your Ideal Client

How to Quickly Identify Your Ideal Client

How to Quickly Identify Your Ideal Client

How to quickly identify your ideal client is a crucial starting point for a new entrepreneur. Many new entrepreneurs skip this step. Failing to develop a vision of your ideal client can curtail your success before you get started. In this post, I will discuss three key questions that will help you to quickly identify your ideal client.

1. Is Your Product or Service for Everyone?

Too often you may think our service or product is “for everyone.”  I thought so at first. I knew that my system, experience, and expertise would help everyone who would just take time to try what I offered.  Does that sound familiar to you? But after a few months of trying to appeal to everyone, I realized that I was appealing to no one. I needed to focus on working people who wanted to get out of the rat-race and create an online business.

While it might be true that everyone could use my help, it is simply not possible for me and my brand to appeal to everyone. The same is true for you. Your prices might not be in line with what some can afford. Your branding might not resonate with others. Your story may not touch everyone with the same sense of urgency.

While both men and women might read and enjoy your content, you will find that your market is skewed heavily one way. Men and women are affected by stories and branding differently. What will appeal to a man may not generally appeal to a woman. Look around at some of the brands you buy. You will quickly see how they design their messages to appeal to either men or woman. They do not try to appeal to both.

It was only after I narrowed my focus to my true ideal client, did my perfect client find me.

2. What Goals Does Your Ideal Client Want to Achieve?

What does your client hope to achieve? How do your products and services help your ideal client to realize those goals? Is she trying to build a profitable crafting blog so she can stay home with her children? Or is he is working to create an online resource for muscle car fans?  If you do not know where they are going, you cannot help them get there.

3. Where is Your Ideal Client in the Journey?

Is your ideal client at the beginning or well along on the path? The manner that you speak, write, and market will be determined by your ideal client’s level of sophistication.  Are you teaching a beginning podcaster how to set up a hosting account on Blubrry? Are you helping a couch potato train for his first 5k?  Her level of commitment (and willingness to spend) is far different than a runner training for a triathlon.

You will not reach your market effectively if you do not know (1) exactly where they are and (2) what they need at this point in their journey. 

Conclusion/Call to Action

As you work on how to quickly identify your ideal client, it is crucial to consider the following three questions:

1.     Is Your Product or Service for Everyone?

2.     What Goals Does Your Ideal Client Want to Achieve?

3.     Where is Your Ideal Client in the Journey?

As you conduct this analysis, (a) watch your interactions, (b) study the businesses of those who contact you for help, and (c) look at what the leaders in your niche are doing.  Soon you will have a clear idea of your ideal client.

 

 

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