The Power of the Published Author: 3 Reasons to Write Your Book in 2017

The Power of the Published Author

The Power of the Published Author

The Power of the Published Author: 3 Reasons to Write Your Book in 2017

The power of being a published author cannot be underestimated. Dexter and I are the authors of 2 books. We understand how a published book propels your success.

Certainly, your presence on social media is a great representation of your brand. Your blog attracts and engages with new audiences. Your email list keeps you connected with fans and followers.

Each tool in your marketing toolkit has a job to do, but the one with the most power by far is your published book.

Your name on the cover of a tangible, hold-it-in-your-hands, printed-on-paper book is the one thing that can take your coaching, speaking, or consulting business from somewhat successful to rock star status.

This article discusses three reasons why you should write your book in 2017.

1. As a Published Author, You Are an Instant Expert

Pay attention to the “experts” you see interviewed on morning news shows, talk shows, and on radio and podcasts. Notice anything?

They are almost always introduced as “The author of…”

There is a reason for that. Those who have the expertise to dig deep into a subject just so they can break it down in a way that others will understand clearly know their stuff. Books do not just skim the surface of a subject. They follow the rabbit trails and make new connections and explore unknown corners.

If you have written a book, you have almost certainly earned your “expert” status.

2. Authors are Committed and Driven

Not only are authors seen as the experts in their field, but they have proven themselves to be more committed than most. Think about the time and energy and frustration that comes from writing 150 or 200 or even 300 pages of content about the same subject. Not only that, but those pages must flow together in a logical order, make sense out of difficult to grasp concepts, and be engaging, too.

That is a tall order, and for those who pull it off, the kudos are well deserved. When your book is published, you deserve to walk a bit taller and to hold your head a bit straighter. But even if you do not, others will see you through new eyes, simply because you have written a book.

3. Books Offer a “Foot in the Door” When Nothing Else Will

When it comes to publicity—be it in the form of interviews, speaking engagements, JV invitations, or just more traffic to your website—you really cannot do better than a book.

Books open doors that no other content marketing tool can.

Books get you noticed by top-tier influencers in your niche.

Books make you a more memorable speaker.

Books are better than a business card.

Also, self-published books even turn into traditional publishing contracts, and all the benefits that go along with it.

With all the advantages that come with having written a book, what is holding you back? No matter your niche, there is always room on the shelf for your unique insights. You owe it to your audience, and to your business to get that book published in 2017.

Conclusion/Call to Action

Now that you understand the power of being a published author, start brainstorming your book.  For help in brainstorming your book, join our weekly teleseminar training series.

Wednesday, at 6:30 p.m. (EST)

My Biz Dream Team: Opportunity Wednesday Training Series.

Dial in #: 712-775-7035   Participant code: 930599

2 Responses to “The Power of the Published Author: 3 Reasons to Write Your Book in 2017”

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    […] answer this question can lead  you to give up your dream of being an author before you even begin. But given how important a published book is to your overall business growth, now is the time to look… If this question has kept you up at night, then this article is for you. This article discusses 3 […]

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    […] your book continues today. Our recent posts and podcasts have emphasized the importance of writing a book. This episode of My Biz Dream Team: […]