Posts Tagged ‘Branding’

3 Secret Branding Tips for Successful Entrepreneurs

3 Secret Branding Tips for Successful Entrepreneurs

3 Secret Branding Tips for Successful Entrepreneurs

3 Secret Branding Tips for Successful Entrepreneurs

Do you know the secret that successful entrepreneurs know? Clients do not buy a product. They buy you. Yes, that is right! They buy your personality, unique qualities, and experience. You are your brand!

At one time “branding” might have meant a corporate-looking logo and a slick catalog. However, today the real value of branding is not in appearing to be a big company. Rather the real value is in just being you. Your personality shines through in a variety of ways. This articles explores the 3 secret branding tips for successful entrepreneurs.

1. Your Authentic Voice

How you speak and write, act on camera, or in an audio interview has the power to instantly identify you. Therefore, be sure to showcase your authentic voice.

Potential clients can see this in action as they scroll through your Facebook or Twitter feed. It is easy to know who has posted an image or status update, just by recognizing the voice with which they generally speak.

Here is an even more important aspect of your “voice” though: it has the power to attract a specific audience. In recent years, a few high-profile coaches and product sellers have become celebrities of a sort, largely because of their harsh, “don’t hold back” language.

Nastiness and foul language is not the only way to go, though. It is not my style. I have built my brand almost entirely on my ability to provide methodical and strategic advice to help my clients achieve the desired results in their business and in their life. My ability to connect with them on an emotional and intellectual level has proved magnetic.

Whatever your approach or style, if someone were to meet you in person, make sure that you speak or act exactly as you do on-line. Be authentic. Your brand will be stronger for it.

Branding is Essential

2. Your Story

How did you get to where you are today? Your backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience.

My husband and I realized early in our relationship not to rely on paychecks from a job. Within 6 months of getting married, he was laid off from his job. Since that time, more than 30 years later we have always had a side-hustle. I left my full-time job, to work on-line full-time after too many long-commutes, too many overnight trips, and too much office politics. Being an on-line marketing strategist allows me to spend more time with my family, volunteer in the community, and use my knowledge, skills, and abilities to help people looking for a way of the rat race create the means and opportunity to exercise their options. My legal training and experience allows be to take a stand for economic and social justice in a very concrete and meaningful way.

Your story does not have to be dramatic, and you certainly do not have to share more than you are comfortable with, but it does have to be yours. Be your true self, and you never have to worry about attracting the right audience. They will self-select. Your perfect client will find you.

3. Your Mission Statement

At its most basic, your mission statement defines who you are, what you do, and for whom. Potential customers should be able to read your mission statement and immediately know you are a good fit for them.  Communicating your mission in a consistent and authentic way across all platforms is the key to long-term success, according to a recent article, “The Secret Ingredients to a Successful Branding Strategy” in Entrepreneur Magazine.

But a well-thought-out mission statement is so much more important than that. It is the point on the horizon that will keep you focused. Your mission statement is a key element in defining your brand. It is the litmus test to which every new idea or strategy must stand up. Your mission statement has everything to do with your unique story.

Conclusion/Call to Action

As an entrepreneur you need to focus on the 3 secret branding tips for successful entrepreneurs to grow and build your business.  You want to focus on your authentic voice,your story, and your mission statement.

Your branding should demonstrate just how special and different you are.

For more discussion of this topic:

“The ABC's of Branding”

“What's Your Brand?–Perception is Everything” .

“Be Different: Increase Your Perceived Value”

 

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

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How to Dramatically Increase Your Chance for Outstanding Success

How to Dramatically Increase Your Chance for Outstanding Success

How to Dramatically Increase Your Chance for Outstanding Success

How to Dramatically Increase Your Chance for Outstanding Success

Imagine if you knew the one extra ingredient that would dramatically increase your chance for outstanding success? What a difference it would make in your business, career, and life!  I have discovered from years of experience that the real secret to success lies in your willingness to go the extra mile. It is the extra effort…the extra work that will make the difference.

Wisdom from My 8th Grade English Teacher

I learned this secret many years ago. My 8th grade English teacher, Mrs. Young, told us to always “Go beyond the call of duty.” Her words of admonishment and encouragement have stayed with me over the years.

There are many influencers and gurus who often toot short-cuts and get rich quick schemes. Do not believe them.

Wisdom from Zig Ziglar

Nothing beats “Under promise, over deliver.” As the great salesman Zig Ziglar said, “If you are always willing to do more than what you get paid for, eventually you will be paid for more than you actually do.”

“The Law of Reciprocity”

Robert Cialdini, in his seminal book, Influence: The Psychology of Persuasion explains how when you do something for someone, it sets the stage for them to do something for you in return. Cialdini calls this “The Law of Reciprocity.”

When you go the extra mile for your client, you have set the stage for “The Law of Reciprocity” to start working. “The Law of Reciprocity” does not work for “normal,” “average,” or even “special” service or products.  It takes much more to trigger “The Law of Reciprocity.” You must do something “extraordinary” in today’s highly competitive market to gain an advantage.

Look at What Your Competitors are Doing

Look at what your competitors are doing. Then do something different. Your clients want and deserve something better than what everyone else is doing.  Start doing what your competitors cannot do or are not willing to do.

Get a new perspective on your business and then go the extra mile for your clients. Only then will “The Law of Reciprocity,” create a compelling reason for your client to want to reciprocate.  Dare to be different!

Conclusion/Call to Action

Contrary to what the experts say, there is no short cut to success. If you want to dramatically increase your chance for outstanding success, you must be willing to go the extra mile. It is lonely on that extra mile, but is where you will find the outstanding success that you dreamed of achieving.

 At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love!

 I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

 

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How to Quickly Identify Your Ideal Client

How to quickly Identify Your Ideal Client

How to Quickly Identify Your Ideal Client

How to Quickly Identify Your Ideal Client

How to quickly identify your ideal client is a crucial starting point for a new entrepreneur. Many new entrepreneurs skip this step. Failing to develop a vision of your ideal client can curtail your success before you get started. In this post, I will discuss three key questions that will help you to quickly identify your ideal client.

1. Is Your Product or Service for Everyone?

Too often you may think our service or product is “for everyone.”  I thought so at first. I knew that my system, experience, and expertise would help everyone who would just take time to try what I offered.  Does that sound familiar to you? But after a few months of trying to appeal to everyone, I realized that I was appealing to no one. I needed to focus on working people who wanted to get out of the rat-race and create an online business.

While it might be true that everyone could use my help, it is simply not possible for me and my brand to appeal to everyone. The same is true for you. Your prices might not be in line with what some can afford. Your branding might not resonate with others. Your story may not touch everyone with the same sense of urgency.

While both men and women might read and enjoy your content, you will find that your market is skewed heavily one way. Men and women are affected by stories and branding differently. What will appeal to a man may not generally appeal to a woman. Look around at some of the brands you buy. You will quickly see how they design their messages to appeal to either men or woman. They do not try to appeal to both.

It was only after I narrowed my focus to my true ideal client, did my perfect client find me.

2. What Goals Does Your Ideal Client Want to Achieve?

What does your client hope to achieve? How do your products and services help your ideal client to realize those goals? Is she trying to build a profitable crafting blog so she can stay home with her children? Or is he is working to create an online resource for muscle car fans?  If you do not know where they are going, you cannot help them get there.

3. Where is Your Ideal Client in the Journey?

Is your ideal client at the beginning or well along on the path? The manner that you speak, write, and market will be determined by your ideal client’s level of sophistication.  Are you teaching a beginning podcaster how to set up a hosting account on Blubrry? Are you helping a couch potato train for his first 5k?  Her level of commitment (and willingness to spend) is far different than a runner training for a triathlon.

You will not reach your market effectively if you do not know (1) exactly where they are and (2) what they need at this point in their journey. 

Conclusion/Call to Action

As you work on how to quickly identify your ideal client, it is crucial to consider the following three questions:

1.     Is Your Product or Service for Everyone?

2.     What Goals Does Your Ideal Client Want to Achieve?

3.     Where is Your Ideal Client in the Journey?

As you conduct this analysis, (a) watch your interactions, (b) study the businesses of those who contact you for help, and (c) look at what the leaders in your niche are doing.  Soon you will have a clear idea of your ideal client.

 

 

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How to Boost Profits When You Limit Your Focus

How to boost Profits When You Limit Your Focus

How to Boost Profits when You Limit Your Focus

How to Boost Profits When You Limit Your Focus

In this episode of My Biz Dream Team: Opportunity Wednesday Training Series, Dexter and I discuss how to boost profits when you limit your focus. It may sound counter-intuitive. But it works! Using examples from our experiences, and other business niches, we demonstrate that limiting the scope and focus of your business helps to boost your profits.

Is Your Business a Specialty Shop or a Variety Store?

Imagine walking through the mall. You come across two stores. One sells a variety of toys, groceries, clothes, magazines, and toiletries. The other store sells only chocolates. It specializes in selling only the finest Belgium and Swiss chocolate candies. You will not find chocolate cake or chocolate ice cream.

You may be thinking that the owner of the store with the wide variety of items is the smart business owner. In your way of thinking, the variety store attracts more customers because of the wide range of products. They may have more customers. But are the customers loyal. If one of those customers heard about a cheaper price for one of your items, they would go across town to buy it.

The owner of the specialty chocolate store can charge a premium for her products. There is a greater perceived value because of the specialization. This product is not for everyone.

Is your business offering a variety of products with no consistent theme? Or are you specializing in a few types of offerings? Are you positioning yourself as a leader in your niche? Do you offer premium products and services? What do your products and services say about your brand?

You can boost your profits when you limit your focus, because your clients will:

 1)   Be far more loyal,

2)    Spend more money per visit, and

3)    Rave to her friends about the valuable products and services that you offer.

Conclusion/Call to Action

You can boost profits when you limit your focus. That should be your goal. Develop brand loyalty for your exclusive, specialty products and services.

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love!

 I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

 

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Conformity: The Mindset of an Employee or an Entrepreneur?

Conformity: Yes or No?

Conformity: Yes or No?

Conformity: The Mindset of an Employee or an Entrepreneur?

Conformity is defined as: “acting in accordance with current customs and styles.”  Some people pride themselves on being conformists.  They will agree with anything that is said or done just to fit in.  I have worked with many people like that during a 35 year career.  You probably have also! Sometimes conformity is rewarded in employees.  However as an entrepreneur, you must break-free from the conformity mindset.  As you make the transition from employee to entrepreneur, the mindset shift from conformity to standing out may be difficult. This article will discuss why it is important to change your mindset as you transform from an employee to an entrepreneur.

Be a Risk Taker

Recently, I made a presentation to a group of women who are looking to make a change in their lives.  I encouraged the audience to realize just how powerful they were.  The speaker after me, an HR professional from the corporate world, told them to conform to the workplace.

Most people go through life conforming to other people's expectation of them. Conformity is the easy way.  However, as an entrepreneur, you do not have anyone setting the rules for you.  You are now the leader. There is no exact blueprint for you to follow. There are practices and business models that many people have used before to achieve success. But who knows if it will work for you!  Living with that uncertainty is part of being an entrepreneur.  Taking risks and not conforming shows entrepreneurial leadership.

 

Don't Be a Commodity!

If you are like everyone else in the marketplace, then you are a commodity. If you are a commodity, then you can only compete on price.  You often see this occur with professionals and hourly employees.  For example,  dentists or chiropractors who don't specialize are often treated as commodities. Their patients will leave them for the next dentist or chiropractor who offers a lower price.  As an entrepreneur you can not afford to be a commodity.  As an entrepreneur, you must strive to stand out in the marketplace. Otherwise you will lose out when some else offers  similar goods or services at a lower price.

 

Dare to be Excellent!

I recently read a book by Dorie Clark that had as the basic premise, the idea that standing out is no longer optional.  According to the book, in a world of rapid change and globalization, it is no longer safe to hide in your cubicle.  Conformity no longer works for an employee either! Doing what is expected of you is no longer good enough.  Excellence is required. You must aim to be the best! You must strive to be the recognized authority. One of my favorite sayings from my 8th grade English teacher, still holds true today: “Go Beyond the Call of Duty.”

 

Final Thoughts

As you make the transition from employee to entrepreneur you will need to make a shift in your mindset from conformity to excellence.  It will no longer be sufficient to hide in your office. An entrepreneur must (1) take risks, (2) not become a commodity, and (3) dare to be excellent.

Recommended Resource: Dorie Clark, Stand Out-How to Find Your Breakthrough Idea and Build a Following Around It

We would love to hear from you about the ideas in this article. Do you agree or not?

 

 

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Be Different: Increase Your Perceived Value

Dare to be different!

Dare to be different!

Dare to Be Different: Increase Your Perceived Value

As an entrepreneur you want to be different in order to increase your perceived value. Sameness is boring and cheap.  It is your differences that make you  special to your potential customers and clients.  Branding is the means to demonstrate that difference. In Branding Small Businesses for Dummies, branding has been called the science and art of making something unique in the eye of the customer. A brand stands for something.  A great brand is easy to remember!

Branding will set you apart from other entrepreneurs in your area of expertise. For example, when you brand yourself you are no longer “a local marketing specialist” you are “the 24/7 marketer.”   In fact, everything you do and say establishes your brand. For example, if you are late completing work for your customers, then your brand is being late.

This post makes three points about how you can use branding to increase your perceived value. First, by being different, second by highlighting how you are special, and third, by recognizing that perception is everything.

Be Different

Don't be afraid of being different. Perhaps as a child you may have tried very hard to fit in. This tendency may have continued when you become an adult. Perhaps you recall a situation that occurred when you did stand out that resulted in you being taunted for being different.  Sometimes the limelight can be frightening and uncomfortable. However, as an entrepreneur you must be different. As an entrepreneur, your mindset must shift to embracing the difference. Fitting in with every other entrepreneur in your specialty does not help you!

Be Special

Don't be afraid to embrace the qualities that make you special. One way to do that is to emphasize your achievements. We are all familiar with great athletes like Michael Jordan, Peyton Manning, and Hank Aaron whose brand is based on their athletic achievements.  You don't need to be a world-class athlete to use your own achievements to brand yourself.  Take a few minutes to think about your area of expertise and how your achievements relate. Perhaps you are a distance runner. That ability shows grit and determination. Great traits for an entrepreneur!

Perception is Everything

Remember that it is always the customer's perception of you that matters. Your brand rises and falls on that perception. Your brand goes beyond a name and a logo. Think about the other ways that you interact with potential customers and clients.  Your social media posts, websites, and business cards are also important. Make sure that your branding is consistent across all medium.  You do not want to confuse potential customers or the clients.  The attention that you pay to these matters will make you different from  others in your area of specialty who do not.

 

Final Thoughts

As an entrepreneur you want to focus on what you makes you different from others in your area of specialty.  Your difference increases your perceived value to potential customers and clients. Your branding should demonstrate just how special and different you are. Remember that perception is everything.

For more discussion of this topic: “The ABC's of Branding”

“What's Your Brand?–Perception is Everything” .

 

Please leave a comment below about how you have used branding to highlight your differences.

 

 

 

 

 

 

&copy; Varina And Jay Patel | Dreamstime.com – <a href=”https://www.dreamstime.com/stock-photos-dare-to-be-different-image888633#res13432747″>Dare to be Different</a>

 

 

 

 

 

 

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Social Media “ABCs” for the New Entrepreneur

Social Media

Social Media

Social Media “ABCs” for the New Entrepreneur

Standing out on social media is essential to getting known and building your brand. More “fans,” “followers,” and “likes” can translate into more customers for your business. As a new entrepreneur you want to know the rules of engagement for social media. Although the various platforms are different, just knowing the “ABCs” of social media will provide you with an advantage.

A. Automation

Avoid too much automation. Identify what should be done personally by you. Then you can automate the rest.

Remember that your potential clients want to get to know you. Don't be afraid to let people know your passion for your area of expertise. Spend some time interacting with them personally and authentically. Remember there are others competing in your specialty. But there is only one you. You can learn more about being authentic with your customers in this recent podcast: Be Authentic to Increase Your Authority Status

B. Branding

Your branding should be consistent across the various social media platforms.

Remember that your brand embodies the quality, character, and promises of your business. Your photo, logo, videos, audio, and written words project your image. It is important that you reflect a consistent image. The image must be professional and authentic. The consistency in branding helps build trust. You can read more about the importance of branding in this recent post: Branding: The “ABCs” of Branding.

C. Customer Care

Once you open social media accounts for your business, there may be times when you are asked to provide some customer care.

Remember that if you focus on putting customers first, you will be able to direct the customer to the appropriate place for support. Or you can handle the situation yourself in a way that reflects your commitment to your customers. When you do this in front of others, you have the potential to win over even more customers.  You can find out more about the importance of focusing on customer care in this recent post: Branding: The “ABCs” of Branding.

Closing Thoughts

Standing out on social media is an important part of building your brand. You can leverage social media to help you build your authority.  Using these “ABCs”  in your business will help you meet your content marketing goals as you build your brand and your authority.

By following these “ABCs” of social media  you are on your way to establishing a distinctive and sustainable brand. You can work with us to help develop your branding strategy in “The Strategic Pathway to Success Program.”  Let us help you make your brand powerful and stand out in the crowd.

 

Leave a comment below on how you use social media to grow your business.

           

 

 

 

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What’s Your Brand?—Perception is Everything!

Creative Business Brand

Creative Business Brand

What's Your Brand?

This episode of My Biz Dream Team: Opportunity Wednesday Training Series focuses on how to develop your brand.  We discuss the importance of having a brand to making your customer perceive you as: 1) trustworthy; 2) worth more money; and 3) special.

What is your customer's perception of you and your company? Your brand allows you to live in the hearts and minds of your customers.  A brand builds up customer loyalty. Listen as we explain why branding is important. We also explain how you can brand yourself and your business.

What is Branding?

In Branding Small Businesses for Dummies, branding has been called the science and art of making something unique in the eye of the customer. Branding makes you different from everyone else. A brand stands for something!  A great brand is easy to remember.  It is usually represented by a symbol. Perhaps you are familiar with the Nike “swoosh” symbol. Is your business represented by a symbol?  Do you have a logo? We are also familiar with the “red” can and the distinctive font on the front of a can of Coca Cola.   All of this is branding.  Branding is all about the promises that you make and the promises that you keep.  You tell your customer all about you and your business with everything you do.  Your brand becomes your identity!

Why is Branding Important?

Branding is important because it allows you to stand out in a crowd.  It differentiates you from potential competitors. Even if your product is the same as someone else's, branding makes your product special. Remember that is your customer's perception that is the key. How does your customer perceive you, your product or service?  That perception becomes your brand. Are you always late in delivering a service? Then your brand is “being late.”

What if You Developed a Brand?

Just think what would happen if you had a powerful brand? You would become memorable! Your past customers would be your greatest sales people. They will absolutely insist on you and only you and your product and services. Your customers will have loyalty to you.

Conclusion

Branding is an important part of your business strategy. It allows you to stand out in a crowd and develops loyalty from your customers. Your branding gives you an identity in the hearts and minds of your customers.

We will continue this discussion on our podcast series and on this blog.

Let us hear from you about how you have branded yourself and your company.

 

 

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Branding: The “ABCs” of Branding

Branding is Essential

Branding is Essential

Branding: The “ABCs” of Branding

Branding is an essential component of your business strategy.  Being branded separates you from all the others in your area of expertise. For example, you are no longer “a consultant.” You are now “the 24/7 Consultant.”

As an entrepreneur, it is often difficult to separate yourself from the company. Therefore, everything that you do becomes associated with the company! So be aware of the impressions that you are making even when you are “off-duty.”

Branding sets you apart from others who offer a similar product or similar.  Your brand separates you from the crowd. In other words, a brand makes you distinctive! Here are a few basic “ABCs” to help you in developing your distinctive brand.

“A” is for Achievement

Branding by highlighting your achievements is excellent. We are all familiar with the famous athletes like, Cam Newton, Magic Johnson, Michael Jordan, and Peyton Manning,  who are branded by their achievements. You don't need to be a world-class athlete to use your own achievements for to brand yourself.  Take a few minutes and think about your area of expertise and how your achievements relate. Perhaps you are a marathon runner. That shows grit and determination. Great traits for an entrepreneur.  For example, you may have written a book. Many people want to write a book. Most do not. I highlight that I am an author in branding myself. The fact that I have written a book differentiates me.  Your brand should highlight your achievements to differentiate you!

“B” is for Benefits

Branding is all about the promises that you make to your customers. So, make sure that your brand highlights the distinctive benefits that you offer. Branding with your unique offering allows you to stand out in the crowd. How do you help your clients and customers achieve better results. What results can your client expect when working with you?  Will they be thinner? Will they become richer? Will they be smarter?  Your brand should speak the language of the benefits that you offer.

 

“C” is for Customer-focused

You should focus on the customer experience in developing your brand. Remember, in branding it is always the customer's perception of you that matters. Your brand rises and falls on that perception. So your brand goes beyond a name and a logo. Think about the other ways that you interact with customers and clients. For example, branding involves how you answer the phone.  Branding is about how you handle customer complaints and customer service.  Your brand must be customer-focused.

 

Conclusion

Branding is essential to building and growing your business.  Therefore, it is a key component of your business strategy. In developing your branding remember these “ABCs”:

  • “A” is for  Achievement based branding
  • “B” is for Benefits of your product or service
  • “C” is for Customer-focused experiences

By following these “ABCs” of branding you are on your way to establishing a distinctive and sustainable brand. You can work with us to help develop your branding strategy in “The Strategic Pathway to Success Program.”  Let us help you make your brand powerful.

 

We would love to hear about your experiences with branding your business. Is branding part of your business strategy? Leave a comment below.

The photo &copy; Alain Lacroix | Dreamstime.com – <a href=”https://www.dreamstime.com/stock-photography-company-customer-image17826972#res13432747″>Company and customer</a>

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Blog Posts: 3 Tips for Writing a Better Blog Post

Blog Posts

 

Blog Posts: 3 Tips for Writing a Better Blog Post

Blog posts that disappoint me are everywhere! Have you ever started reading a blog post and had to stop half way through? I know that I have. Blog posts sometimes suffer from 1) misspelled words, 2) blatant selling, and 3) lack of organization. If it is a really bad blog post it has all three problems. When these problems occur your personal branding and professionalism suffer.  So let's talk about how to address these problems in blog posts. When you address these issues you will get more readers.

I. Misspelled Words

Misspelled words in blog posts are  a real pet peeve for me. I must confess that have been known to misspell a few words myself. Oops, just had to correct a misspelled word! My concern is about blog posts where there are 5 misspelled word in a 5 sentence paragraph.  Please do your readers a service by using spell check.  This kind of error could have been caught by simply proof reading your article before publishing.

II. Blatant Selling

Blog posts that blatantly sell products or services are another turnoff for me. If they bother me, it probably bothers your readers also. I understand that you are in business to sell.  But those of us who take time to read for information want you to at least try to share something helpful.  So please leave the blatant selling to your sales copy.  Let your blog posts be places of problem solving.

III. Lack of Organization

Blog posts that lack an organizing principle are confusing to read. Some posts are just a huge blob of print. These types of posts do not use 1) headings; 2) paragraphs; or 3) bullet points. It is very difficult to follow the narrative of the posts without some basic cues about the topic.  Master blogger and best selling author Michael Hyatt  in “Platform: Get Noticed in a Noisy World” also discusses the need for clear cues in your writing as you move from one topic to the next.

Conclusion

Blog posts often suffer from the following problems:

  • Misspelled words
  • Blatant selling
  • Lack of organization

When a post contains two or three of these problems it is often impossible to read.

To address these issues, remember to:

  • Use spell check and proof read
  • Save the selling for your sales page
  • Remember to provide visual cues in your posts such as paragraphs, heading, and bullet points

In the digital age, all of your content is always available. It hurts your personal branding and professionalism to produce sloppy work.

Let us hear from about your pet peeves in this era of digital marketing.

 

 

 

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