Posts Tagged ‘content strategy’

How to Attract New Clients through Speaking and Writing

Attract New Clients Through Speaking and Writing

Attract New Clients Through Speaking and Writing


How to Attract New Clients through Speaking and Writing

Imagine if you could attract new clients to your business?  What would that mean to you? Getting more prospects to buy from you and become your clients is one of the best ways to grow your business. You know how it works. When more people buy from you, depending on your margins, you make more bottom line profits. Carefully look at what you are doing currently to attract new clients to your business. Are you doing what everyone else is doing in your niche? How are your results? Have you become a commodity? Perhaps it is time to do something different, if you want better results.  Attracting new clients through speaking and writing can separate you from the masses in your niche. In this episode of My Biz Dream Team: Opportunity Wednesday Training Series we discuss 3 strategies that you can implement today to attract new clients. This episode highlights how you can attract new clients through speaking and writing on platforms that you control.

(1)          The Power of the Podcast

One of the best ways to position yourself as an authority and attract new clients is to start your own podcast. Your podcast becomes your platform. As Michael Hyatt says in his seminal book, Platform-Get Noticed in a Noisy World, you need a platform (1) to attract an audience in a noisy world; and (2) to build a passionate loyalty with that audience. Your podcast allows you to give value before you receive anything from a potential client. Your podcast is your platform, not for you being the center of attention. Instead it is about sharing something of value and getting that message out to the world in a very powerful way.

According to a recent report by Edison Research, podcasts continue to grow. There has been a 75% increase in listeners since 2013. Podcasting is a smart way to connect with potential clients. It creates possibilities to reach new audiences. By speaking on a platform that you control, you can create an atmosphere of trust between you and your potential clients. Building trust is key. Remember that most people will not buy from you, until they know, like, and trust you.

For more in-depth information on starting your own impactful podcast look at the following resources: Podcasting Power; How to Easily Start Your Own Awesome Podcast; How to Avoid Making an Amateur Podcasting Mistake; Start Your Speech with a Powerful Hook.

 

(2)           The Power of the Free Teleseminar/webinar

Like podcasts, a webinar/teleseminar provides a powerful link between you and potential clients. The promise of in-depth training will attract those interested in the topic. The free webinar/teleconference provides you with an opportunity to provide great service. This is another powerful way to develop a relationship with your clients. Dexter and I use this strategy to attract new clients during our live weekly teleseminar series. Our live weekly teleseminar series, along with podcasts and our blog help keep our clients as long-term consumers of the products, services, and experiences that we offer.

For more in-depth information on the value of using speaking and writing to attract new clients, see: Write, Speak, Broadcast: 3 Strategies for Success in 2017.

(3)          The Power of the Blog

Starting a blog to consistently provide high quality information that is relevant to your target client is another way to attract new clients. A blog is a fabulous platform to showcase your expertise. Writing in-depth, 500-800 word, blog posts allows you to engage with your clients and offer your expertise in a non-threatening manner to potential clients. WordPress has become standard for establishing blogs. It is easy to set up and use. Here is a link to a recent post on setting up a blog that is a platform that you own and control. Once you blog created, then you must work to create an authority site. By authority site, I mean a place where you showcase your expertise and build a following for your ideas. Attract new clients to your blog with irresistible, relevant, and engaging content. For more in-depth information on the power of the blog, look at the following resources: How to Quickly Start an Awesome BlogA Behind the Scenes Look at Blogging Made Easy; 12 Sources for Great Blog Content Ideas.

Conclusion/Call to Action

Learning to attract new clients through speaking and writing gives you opportunities to expand and grow your business in ways you never thought possible. Creating and building your own platforms using speaking and writing will get you noticed in ways that you never imagined. As you emerge as the authority and thought leader in your niche you become a magnet to your target clients.

Remember:

1.   The power of the podcast

2.   The power of the free teleseminar/webinar

3.   The power of the blog

These 3 strategies will attract new clients through speaking and writing. Then watch as your bottom line profits improve.

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your personal and money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

Pamela Montgomery

Pamela Montgomery

 I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

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How to Write a Book When You Don’t Have Enough Time

How to Write a Book When You Don't Have Enough Time

How to Write a Book When You Don't Have Enough Time

How to Write a Book When You Don't Have Enough Time

How to write a book when you don't have enough time? The failure to answer this question can lead  you to give up your dream of being an author before you even begin. But given how important a published book is to your overall business growth, now is the time to look at what you can do to make that happen. If this question has kept you up at night, then this article is for you. This article discusses 3 strategies that you can use to become a published author. Even the busiest person can will be able to write a book using one of these three strategies.

The first strategy for how to write a book when you don't have enough time is to:

1.  Outsource the Project

Who says you must write your book yourself? In the world of publishing, hiring a ghostwriter is a tried and true method for getting a book written. Many people including President Trump have used ghostwriters.  A ghostwriter is a perfect tool if you:

·     Do not have a “feel” for writing

·     Simply do not want to write

·     Are just too busy

Whatever your reason, working with a ghostwriter can make it easy to achieve your publication goals.

Ghostwriters are available in any budget. Be aware however, that you get what you pay for. While you may not want to pay several thousand dollars to hire top talent, you should not settle for the lowest cost providers either. You should interview several writers, look at samples of their work, and then choose the best you can afford.

Remember, you can always edit their work.  But if you need to edit too much, what have you saved?

2. Repurpose Other Content

If you have been marketing your business for a while, chances are good you have a wealth of content that might easily be turned into a book.

       Your blog

       Email auto-responders

       Free opt-in gifts

       Paid products

       Podcast episodes

       Training webinars

All this material can be edited to become your book. Do not be afraid to reach into your archives to get your book published.

3. Speak Your Book

If you love to talk, then speaking your book just might be the trick that works for you. In fact, a cell phone is all you need to write your book on the go. Simply speak your book while waiting in line to pick up the children after school, while you are out for your morning walk, or between client calls.

We used this strategy to write one of our books. We started with an outline. Then we used an interview format to orally record our ideas and experiences. It was a fun and quick way to write our book.

After you have recorded your book, then send your audio files out to be transcribed. All that remains is to edit the transcription. You can edit it yourself. Or you could hire an editor. No matter how disjointed or awful the transcript looks, you will find it is much easier to edit the content than to start from nothing.

Conclusion/Call to Action

Do not let a lack of time hold you back from writing your book. There is no better way to build your audience and establish your expert status than to publish a book. You owe it to yourself and your business to get your book out there. 

Remember you can use either of the following strategies to help you write a book:

·     Outsource the Project

·     Repurpose Other Content

·     Speak Your Book

Let us help you write a book. Join us on My Biz Dream Team: Opportunity Wednesday Training Series as we walk you through the process of brainstorming your book.

Leave us a comment to let us know of other ways of how to write a book when you don't have enough time.

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

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Online Marketing: 5 Tips to Increase Your Visibility, Credibility, and Authority

Online Marketing

Online Marketing

Online Marketing: 5 Tips to Increase Your Visibility, Credibility, and Authority

In this episode of My Biz Dream Team: Opportunity Wednesday Training Series we discuss five strategies that you can use to increase your visibility, credibility, and authority as a new online marketer. Online marketing can present you with many struggles as you try to gain traction in your area of expertise. For example, you may have difficulty identifying your ideal client. Once you have identified your ideal client, you need to build a relationship of trust. In this podcast, Dexter and I discuss how you can overcome those struggles.

In this episode we discuss (1) how you can avoid mistakes that keep you struggling; (2) how to be a savvy entrepreneur on social media; and (3) how to increase your visibility, credibility, and authority.

Online Marketing Tip #1: Focus on Your Business

As an online entrepreneur you may find yourself getting distracted by every new idea that comes along.  Yes, you must be flexible.  But you do not need to follow latest fad, if it does not fit your business model.  Remember to stay true to your vision of your online marketing business.

Online Marketing Tip #2: Plan for the Future

As you prepare to launch your online business be sure that you have clearly focused on the needs of your potential clients. Have a plan in place about how and when you will deliver your product or services.

Online Marketing Tip #3: Take Action

At some point, you have to take action to launch that website. After all the upfront planning, you must take action.

  • Post high quality content on your website.
  • Build your presence on social media.
  • Start a podcast.

Learn how to launch a impactful, fun, and dynamic podcast with The Special Report and Training Guide: Podcasting Power.com

Online Marketing Tip #4: Learn the “ABCs” of Social Media

To be a savvy online marketer, you must know the “ABCs” of social media. In this part of the podcast, we refer to the tips in our recent post: Social Media “ABCs” for the New Entrepreneur.

So remember:

  • A: Don't use too much Automation
  • B: Branding must be consistent across social media
  • C: Customer focus is the key to your success

Online Marketing Tip #5: Develop a Content Marketing Strategy

Be clear about the topics that you will discuss and where you will hold these conversations. As you develop your content strategy, consider using a content calendar to keep you organized. Here is a post that gives you additional ideas about content strategy: Content Strategy: Your Goals and Plans

 

Final Thoughts

Online marketing can be daunting to undertake. However, by following a few proven strategies, you too can become a successful online marketer. Following these tips will increase your visibility, credibility, and authority.

Let us know how we can help you in your journey.  You can find out more about our product and services at: The Strategic Pathway to Success Program”

Dexter and I would love hear from you. Leave us a comment below.

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Content Strategy: Your Goals and Plans Episode 6:2

Developing a Content Strategy is Key to Your Success!

Developing a Content Strategy is Key to Your Success!

Content Strategy: Your Goals and Plans

Developing a content strategy is one of the basic aspects of building a business. It doesn’t matter whether your business is online or offline.

Earlier this week in my Mastermind Group my mentor challenged us to decide once and for all whether we were serious or not.  My mentor wanted to know, “Is this a hobby or is this a business?” I am making this same challenge to you.

If you are serious about building a business, you need to understand content strategy.  Otherwise your content marketing may not reach your target audience. Content marketing is how your prospective clients find you. Otherwise you are invisible and out of business.  Do you want to be invisible?  I didn’t think so?  So what is your content strategy for reaching your audience?

What is Content?

So let’s begin with a basic question, “what is content?”  Content is whatever your business puts out into the world to (1) market; (2) advertise; and (3) share.  Blog posts are content. Email messages are content. The twitter tweets and Pinterest pins you share are and post are content. Quite simply, content is ultimately the foundation of your business.  Your content is how you will build a strong and loyal client base and how you provide value to the world.

What is Content Marketing?

If you are serious about being a business owner you need to know that content is the message and medium you use to communicate with prospects and clients.  Content marketing therefore is using content to market to your audience of prospects and clients.  It is the practice of creating and distributing or publishing content to attract, engage, and convert your target audience into trusting clients.

Your business dream team can help you with content marketing.  You may need a virtual assistant to help you with social media aspects, if that is not your strength.  You may also want to contract with a ghostwriter, if you want to write a book.  There are several professionals available to help you to create a business of significance that helps establish your legacy. To find out more about building your business dream team, you should consider buying our training program “The Ultimate Guide to Building Your Business Dream Team.”

Free Training: “My Biz Dream Team: Opportunity Wednesday”: Content Strategy

Above is a recent episode of “My Biz Dream Team: Opportunity Wednesday” where I give a brief presentation on content strategy. I discuss how you must  (1) set the goals for your content and (2) develop your content plan.  

Call in every Wednesday, 6:00 p.m. (Eastern) to listen to the program live!

Dial in #: 712-775-7035

Pass Code: 930599#

 

 

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Content Marketing for Entrepreneurs: What’s Your Goal?

Content Marketing for Entrepreneurs: What's Your Goal

Content Marketing for Entrepreneurs: What's Your Goal?

Content Marketing for Entrepreneurs: What's Your Goal?

Content marketing for entrepreneurs is key to building a successful business.  As an entrepreneur, you must be sure that the content that you create is doing the job.

The question is, how will it build your business? What’s the goal for your content? When you’re creating your content strategy you want to keep a few things in mind.

  • You want to make sure that your content supports your long-term vision and mission.
  • You want to make sure that your content puts your audience first. What value are you providing and how are you helping?
  • You want to make sure each piece of content supports a larger goal.

Let’s explore a few of the different  goals you may have for your content.

Content Marketing Establishes Credibility, Authority, and Trust

First, your content should position you as the trusted expert in your niche. By providing value and creating content that benefits your audience and helps them solve a key problem, you earn their trust. They’ll be more likely to return to your site, buy products and services, and recommend you to a friend.

Content Marketing Builds Your List

Second, the content that you put in your email is another type of marketing that you should embrace. You can use this type of content to help build your email list. Create outstanding content that motivates readers to want more. Create an opt-in offer that motivates prospects to sign up for your email list.

Content Marketing Builds Awareness and Branding

Third, your content marketing can spread to a large audience and help build awareness for you and your business offerings. Content can also enhance your brand personality and brand voice to help strengthen recognition.

Content Marketing Generates Sales

Fourth, your content marketing should generate sales for you. Customer conversion is often a focal point of any content marketing strategy. You can use your content to (1) convert prospects to customers; (2) promote affiliate programs; or (3) drive traffic to a sales page on your website.

Conclusion

Content marketing has many goals. Content marketing can be used to:

(1) establish your credibility;

(2) build your list;

(3) build awareness and branding;

(4) generate sales.

 

This is just a short list of goals. You can use content marketing to promote conversations and engagement with your audience. You can use it to drive organic search engine traffic, and to educate your customer. So start to think about the goals of your content marketing.

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love!

 

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

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