Posts Tagged ‘entrepreneur’

How to Create a Podcast that Attracts Your Ideal Audience

How to Create a Podcast that Attracts Your Ideal Audience

How to Create a Podcast that Attracts Your Ideal Audience

How to Create a Podcast that Attracts Your Ideal Audience

Are you one of the few authors, speakers, coaches, or entrepreneurs who truly wants to create a podcast that attracts your ideal audience? Do you want your podcast to help you build your business and increase your visibility? However, you do not know where to begin. You are worrying about the right microphone and recorder. Rather, than think about the technical aspects of podcasting, you should be thinking about the theme and focus and of your podcast.

The previous episode of My Biz Dream Team: Opportunity Wednesday Training Series focused on three steps to start a podcast that grows your business. This episode continues the discussion with how to create a podcast that attracts your ideal audience. Believe me, it is not about your choice of a microphone.

Step 1: Build Your Podcast Around Great Conversations !
Build Your Podcast around Great Conversations!

One of the best ways to create a podcast that attracts your ideal audience, is to build your program around great conversations. On My Biz Dream Team: Opportunity Wednesday Training Series, Dexter and I have great conversations with each other and our guests. Having a conversation makes the podcast more interesting and engaging for your ideal audience. A great conversation also gives you an opportunity to show more of your personality.

Step 2: Find Guests for Your Podcast that Fit Well with Your Theme and Focus

Finding the right guest for your audience involves planning. Your guests should fit with the focus and theme of your podcast. Your focus and theme should be summed up in a short phrase or word. Once you have decided on the theme and focus you can easily select guests who can add value to your audience on that focus or theme.

For example, on My Biz Dream Team: Opportunity Wednesday Training Series we tend to take a topic and conduct 5-6 episodes on that topic. We have done series, on such topics as Affiliate Marketing, Public Speaking, and Podcasting. We select guests who offer valuable insight on a specific topic that interests our ideal audience.

You could do something similar depending on your focus. For example, you could have approximately six episodes on a specific topic. You could present “Leadership Series: Part One”, “Leadership Series: Part Two” and so on, until you reach the end of your six episodes dealing with leadership issues.

Step 3: Create a Strong Identity for Your Podcast
Create a Strong Identity for your Podcast

 After you have a focus and theme for your podcast, then think of ways to cement your program in the minds of your ideal audience. If you present your podcasts at regular, repeating intervals, you will find broadcasting at the same time, same day of the week essential for creating recognition and a habit of attending among your listener.  Perhaps, if you decide to broadcast on the same day of week, like we do, you could add the day of the week to the title.

My podcast is “My Biz Dream Team: Opportunity Wednesday Training Series.” So, every Wednesday afternoon at 6:30 (Eastern) our fans can catch us live.

Ideally, you want the ideal audience thinking, “Oh, it’s Wednesday. That great podcast show is on at 6:30pm!”

Why do they remember it? Three reasons:

  • My podcast happens every week at the same time on the same day.
  • It was entertaining, helpful and valuable.
  • I included the day of the week right into the name!

Whatever approach you take, make sure that you create a strong identity for your podcast. This insures that your potential audience and guests know exactly what your podcast is about.

Conclusion/Call to Action

You can create a podcast that attracts your ideal audience by following these three simple steps.

  1. Build Your Podcast Around Great Conversations
  2. Find Guests for Your Podcast that Fit Well with Your Theme and Focus
  3. Create a Strong Identity for Your Podcast

You can also find tips about starting a podcast in these other blog posts: How You Can Make Podcasting Absolutely Enjoyable; How to Easily Start Your Own Awesome Podcast; How to Avoid Making an Amateur Podcasting Mistake; Podcasting Can Increase Your Visibility; Podcasting Strategies: Tips on making a Positive Impression.

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

 

Pamela Montgomery

Pamela Montgomery

 I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life

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How to Reach Your Money Goals with Multiple Streams of Income

How to Reach Your Money Goals with Multiple Streams of Income

How to Reach Your Money Goals with Multiple Streams of Income

How to Reach Your Money Goals with Multiple Streams of Income

The first quarter of 2017 is almost over. Are you on track to reach your money goals for 2017? Or are you struggling to make your business profitable? Perhaps it is time to approach your money goals with a different mindset and action plan. This episode of My Biz Dream Team: Opportunity Wednesday Training Series addresses how you can reach your money goals with multiple streams of income.

 

Develop S.M.A.R.T. Goals

You should begin this process by setting goals that are S.M.A.R.T. Make sure that your goals are:

S: Specific

M: Measurable

A: Attainable

R: Realistic

T: Time-bound

Meaningful goals are essential requirements of business success. With goals, you have (1) a target to aim for; (2) a purpose for being; (3) and a direction to travel. Without goals, you can wander aimlessly and get sidetracked by any new thing that comes along.

Make a Habit Of Tracking Your Income and Spending

Developing good money habits is essential for your success. Otherwise your money habits could sabotage your business success. One very good money habit to start, if you have not already done so, is tracking your income and spending. This means tracking all business and personal expenses.

Develop Multiple Streams of Income

One way to meet your money goals is to develop multiple streams of income. If you are still working, you can start a business on a part-time basis. It is great to have a Plan B. Your job may end unexpectedly. For example, your employer could decide to downsize or re-organize. Or your union may decide to go on strike. Whatever they call it, you are out of your job.

If you have already started your internet-based lifestyle business, you can begin to add multiple streams of income. You want to start with 1 or 2 models and then add more later.

For example, consider the following:

 

Conclusion

You can reach your money goals by following a few time-proven steps. First, set S.M.A.R.T. goals. Second, begin to make a habit of tracking your income and expenses. Third, develop multiple streams of income.

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love!

 

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

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Write, Speak, Broadcast: 3 Strategies for Success in 2017

Write, Speak, Broadcast: 3 Strategies for Success in 2017

In this episode of My Biz Dream Team: Opportunity Wednesday Training Series we discuss three business ideas that you should consider implementing in 2017. These three ideas will jumpstart your success.

If you are interested in standing out in the crowd in 2017, we recommend these three business ideas:

  1. Write a book
  2. Public speaking
  3. Podcasting

In this episode of My Biz Dream Team: Opportunity Training Series, we talk about each of these three business ideas.

Write a Book

We explain why you need a book to increase your authority status. Writing a book also opens the doors to more opportunities for your business.  Your book becomes your business card.

We also give you ideas about how to structure your book.

Writing a book allows you to reach your ideal client in a very engaging and powerful way.

To find out more about writing a book, read our blog post, You Can be an Author in 30-60 days.

 

Public Speaking

As a business owner you will have the occasion to speak in public. So it is important that you learn to speak with poise, confidence, and clarity.  Our suggestion for you is to be deliberate in finding opportunities to speak. Seek out opportunities to speak in your local community.

Speaking in public raises your profile. Standing in front of the room elevates your status in the community.

 

Podcasting

Starting your own podcast is a fantastic way to engage with your ideal client. Your client will have an opportunity to hear your voice and personality.

A podcast is also an excellent way to extend your message to potential clients who do not have time to read your blog posts.

To find out more about producing an impactful podcast series, check out The Special Report and Training Guide: The Podcasting Power Playbook.

Conclusion/Call to Action

As you consider your business plans for 2017, consider these 3 business ideas discussed in this podcast.

Each of these strategies, alone and in combination with each other will elevate your credibility, visibility, and business opportunities in 2017.

Leave us a comment to let us know how you plan to implement these ideas into your business plan.

 

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Healthy Lifestyle: 3 Choices You Can Make Today!

Healthy Lifestyle Choices

Healthy Lifestyle Choices

Healthy Lifestyle: 3 Choices You Can Make Today!

A healthy lifestyle is something that we all aspire to. Sometimes, however, we find that life gets in the way! As you end 2016, perhaps you can start moving in the right direction with our healthy lifestyle choices. Rather than waiting until January 1 for the new year, you can start today. By January 1, you would have gained momentum and be well on your way to becoming a more fit, healthy, and happy entrepreneur. Join me on this journey!

Here are 3 healthy lifestyle choices that you can begin including in your life today.

1. Include a Daily Exercise Routine

Never forget the importance of a daily exercise routine. Per a 2014 report of the American Medical Society for Sports Medicine, “exercise is the countermeasure for aging.” Keeping fit is your responsibility. You do not need 60 hours of cardio or to lift 200 pound weights. A simple power walk will suffice, but do it daily and stick to it. Consistency is the key! I enjoy taking a morning walk through neighborhood. When it gets too hot or too cold, I walk inside at the local mall. If you are serious about reversing the effects of aging and maintaining your muscle mass, you may want to include the stretching routines of Miranda Esmonde-White. You can follow Miranda’s routines in her book: “Aging Backwards: Reverse the Aging Process and Look 10 Years Younger in 30 Minutes a Day.”

 

2. Pay Attention to What You Eat

You only have one body. How you feed it is up to you. A happy body needs the proper nutrients for brain power and health. Avoid foods that only drag the body down. When you eat right, you feel great. To help you prepare your body for healthy food choices, you may first want to rid your body of toxins. I recommend the10-Day Green Smoothie Cleanse”, by JJ Smith. In her book, Smith emphasizes the importance of “taking control of your health by caring for your body by feeding it what it needs to be slim, healthy, and vibrant.”  The smoothies are delicious!

3. Start Your Day with Gratitude

You can choose to start your day grumpy and irritable or you can choose to start your day grateful that you were given another chance to enjoy a joyful, purposeful, loving life. The choice is always yours. Choose to wake up declaring a few things you are grateful for. Watch how this daily habit changes your day and your life. To help you understand the importance of starting your day with gratitude, read The Power of Intention,” by Dr. Wayne Dyer. Per Dr. Dyer, “Gratitude is a sacred space where you allow and know that a force greater than you is always at work and always available.”

Call to Action

Join me on this journey to create a healthy, joyful, and exciting life by making healthy lifestyle choices. We can begin today by making the three choices discussed above:

  • Include a daily exercise routine
  • Pay attention to what you eat
  • Start each day with gratitude

Then buy your three reference books to help you on your journey:

 

Leave a comment on my web site and let me know if you are  joining me on this journey!

I am Pamela Montgomery, an attorney, author, and online business strategist working with entrepreneurs, speakers, and authors as they create the life of their dreams and achieve uncommon results!

 

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Negative People: How to Protect Yourself From Them

Negative People: How to Protect Yourself from Them

Negative People: Stay Away From Them

Negative People: Stay Away From Them

Negative people seem to be everywhere. They are always around to criticize you. The negative people are always ready to tell you that your dream is not possible. This episode of My Biz Dream Team: Opportunity Wednesday Training Series is all about dealing with the negative people in your life. We address how to handle their negative comments and lack of support. We also explore strategies to help you feel and think positively.

  1. Keep Positive People Close to You

    If a negative person has made a nasty comment to you, shake it off. Then you need to call on a close friend. If that negative comment directly affects your mood, you could easily turn sour and bitter. Pretty soon your entire day has spiraled out of control. Rather than sulk and replay the negative comment over and over again in your mind, you should call a friend. Call that person who encourages you. Do not be ashamed of your bad mood. Grab your friend. Talk to them about the issue.  Then you need to let it go.

  2. Keep the Negative People Out of Your Bubble

    Sometimes the negative people are your family members. So you may not be able to rid yourself of all the negative people in your life.  But you can keep them outside of your protective bubble. Your protective bubble is that mental space  where you keep your mind, soul, spirit, and dreams safe from the naysayers. Only your supporters are allowed inside the bubble. If you are still working, and operating your business part-time, you may have negative co-workers. You must learn to keep them at a distance. You can not afford to let their negative vibe into your bubble.

  3. Just Keep Smiling

    Nothing upsets negative people as much as seeing you happy. So no matter how you may be feeling in the moment, let those haters know that they cannot get you down. Laugh if off. Smile at them.  Smiling releases serotonin. You will begin to feel better. It will lift your mood. You will begin to feel positive. To lift your mood even more, try playing some dance music. Pretty soon you will be dancing across the floor of your office.

Conclusion

Remember that there will always be haters around who are jealous of your success and envious of your desire to create a different lifestyle. You must protect yourself with your bubble. Surround yourself with positive people. And remember to keep smiling and dancing!

Let us know if we can be of any assistance to you as you build your online business. We are Dexter Montgomery and Pamela Montgomery, authors, business strategists, and advocates for your success!

 

copy; Mellimage | Dreamstime.com – <a href=”https://www.dreamstime.com/stock-images-hand-no-sign-image25995844#res13432747″>Hand with No sign!</a>

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Marketing: 3 Steps for Greater Visibility

Marketing to Get Attention

Marketing to Get Attention

Marketing: Are You Hiding in Plain Sight?

In this episode of My Biz Dream Team: Opportunity Wednesday Training Series we discuss three marketing tips that will increase your visibility.  These three steps will keep you from hiding in plain sight.  We discuss in detail during this podcast why you need to (1) start a blog and blog regularly; (2) start a podcast series; and (3) learn the basics of social media marketing.

We understand that right now you feel distraught. You just can't seem to figure out how to get started.  There is so much information. None of it, however,  is in a form that is easy to understand and execute. This podcast is different.  We take you step-by-step through the three basic strategies to get you started with your online business.

 

Step 1: You need a blog

It is our experience and others in this business that you need to start with a blog. This blog is your home on the internet.  This is where your audience will find all the valuable information that you have to offer. You are concerned because the blog is public and free. You may wonder about giving away your content. You must remember that no one will buy from you unless you show them you have something of value. Your prospective client wants to first know that you can solve their problem. Your blog is your opportunity to show your audience that you are a problem solver. Your blog is the first step towards greater visibility. A great book on the strategic value of a blog is Book Blog Broadcast: The Trifecta of Entrepreneurial Success, by Connie Ragen Green. 

 

Step 2: You need a podcast

In addition to your blog, you will need to start a podcast that is on ITunes. Your prospective client will be searching for relevant information to address an issue. Sometimes people prefer to listen to a short podcast episode. They find it preferable to reading a blog post. the combination of a blog post and a podcast increases your visibility two-fold.  We have prepared a Special Report and Training Guide: The Podcasting Power Playbook that will give you invaluable advice on staring your own podcast series.

 

Step 3: Learn the “ABCs” of Social Media

The third step for increasing your visibility is to market your podcast and blog posts on social media.  Facebook, Twitter, LinkedIn, YouTube are all valuable outlets that allow your prospective clients to find your information.  In a recent blog post, we discussed the ABCs of social media for the new entrepreneur. Remember, that they don't know you. Your prospective clients will find you through your content.  Actively participating on the various social media platforms is your third step towards greater visibility.

 

We would love to hear from you about the strategies we have outlined here.  Please leave us a comment.

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How to Transform from Employee to Entrepreneur

Transform from employee to entrepreneur

Transform

How to Transform from Employee to Entrepreneur

How to transform from employee to entrepreneur, is a question asked by many would-be entrepreneurs. As you transform from employee to entrepreneur you may struggle with feelings of powerlessness and lack of confidence in the face of the new challenges. You will need to develop a lifestyle and mindset that makes you feel confident and powerful in the situations that you face in life and in business as you make this transformation. This article addresses how to transform yourself from employee to  entrepreneur using five strategies that help you to become confident, strong, and powerful.  I invite you to  “Step into Your P.O.W.E.R.

1. Remember Your Purpose

As you transform from  employee to entrepreneur, you must remind yourself of the burning desire that brought you to this point. You had a big dream of starting a business.  Remember your purpose. Continue to dream big and to act big. Join with others to make a difference. We were sent here to serve.  Who are you serving? Once you begin to focus on others, and get your mind off of yourself, your passion and purpose will be re-kindled. I began to feel less nervous and fearful when I stopped focusing on details of my business plan and remembered why I wanted to serve my clients.

2. Look for Opportunities to Continue Learning

Once you become an entrepreneur you will find that school has just begun.  You may have credentials that made you a great success as an employee.  As an entrepreneur you will need new skills. These skills aren't often learned in university classrooms. So you must continually look for opportunities to learn that will broaden your knowledge base. Take courses and read books that fill the gaps in your knowledge. You can also learn from people who are already successful doing what you do.  You must remain teachable!  These opportunities for learning are essential to your transformation. These opportunities for learning help make you feel confident and powerful.  As you learn new things you gain the confidence to know that you can meet the challenge of being an entrepreneur.

3. Pursue a Wealth of Relationships

As you become an entrepreneur you need to pursue and develop a wealth of relationships.  The people around you are so important to your feeling of power. Are they negative? Are they telling you what you can not do? If so it may be time to stop spending time with them. You must develop relationships with people who will support you and your dream.  Are they encouraging you in your change?  Some of the negative people may be in your own family. Then it is harder to get away from them.  But you must protect your dream!  I have joined new groups like the Rotary Club and the community civic association to associate with other business and community leaders.  You may want to join local service organizations in your community. Continue to network and serve.

4. Be Energetic!

As you transform from employee to entrepreneur you will probably spend longer hours working. You will be tired and pre-occupied with all that you have to do. But you will not be able to accomplish your great dreams if you are tired all the time.  To combat this feeling, you need to be energetic. Move around. Feel your strength. I like to walk in the neighborhood or at the local mall in morning.  I have a ritual where I jump up out of the bed, pray and meditate, then start walking. You may want to try something similar to keep your energy high!

5. Be Relentless

As you step into your power as an entrepreneur, you will leave many old habits and customs behind. You must be relentless in pursuit of the dream that is your business.  Don't give up. When you stop, the results you were looking for could have been just around the corner. I encourage you to be persistent, determined, and relentless. Be excellent in all that you do. None of us is perfect. But we can be an excellent example of how to use POWER for positive change in our life and our community.

Closing Thoughts

To transform from employee to entrepreneur can be challenging. However with the proper mindset and focus you can emerge confident and powerful as you learn to step into your P.O.W.E.R.

What new habits or rituals are you developing as your transform from employee to entrepreneur? Share your remarks in the comment box. We would love to hear from you.

 

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