Posts Tagged ‘Pamela Montgomery’

Goal Setting for Entrepreneurs

Goal Setting for Entrepreneurs

Goal Setting for Entrepreneurs

Goal Setting for Entrepreneurs

Goal setting for entrepreneurs can often be a tedious and time-consuming chore. Many entrepreneurs have this view of goal-setting because they do not see many positive results from the exercise. Have you ever felt that way? You set goals at the beginning of the year, then you set aside the paper with your written goals, and never achieve any results.

If that sounds like you, then you are in the right place. Today, I want to share with you my approach to goal setting for entrepreneurs that is not tedious or unproductive.

1. What is Goal Setting for Entrepreneurs?

Most business experts will tell you that you need to set S.M.A.R.T. goals. These same gurus will tell you that without setting S.M.A.R.T. goals you will never achieve the business and financial success that you desire.  At one point, I wrote an article advocating S.M.A.R.T. goals.

Now, I am ready to explode when I hear the experts talk about S.M.A.R.T. goals.

I have come to realize from personal experience, that S.M.A.R.T. goals can limit you. The biggest goals that I have achieved have come from setting outrageous goals, not S.M.A.R.T. goals. Just think about what S.M.A.R.T. means: Specific, Measurable, Attainable, Realistic, and Time-bound.

While that looks great on paper—and clearly, it is easy to remember—it does not go far enough for those who want to achieve important things. I agree with the premise that goals should be specific, measurable, and timely. However, I do not agree with the other two premises that goals should be attainable and realistic.

2. Does an “Attainable” “Realistic” Goal Inspire You?

Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day workweek, frequent international travel, and enough money to fund a college endowment? It seems clear to me that those safe, S.M.A.R.T. goals are not going to get you there.

In fact, they might even do worse than simply “not get you there.” They may actively hold you back.

Have you ever, set a goal to increase your earnings by 10%? That is often viewed as an “attainable” and “realistic” goal. But did that 10% goal inspire you to work harder? Or did it create a subconscious ceiling on your earning potential that you are unable to break through?

When I was 8 years old and I set the goal of becoming a lawyer. No one would have said my goal was “attainable” or “realistic.” Some would say my goal was outrageous. My goal required an expensive college and law school education. Then I would have to take and pass an expensive and tough bar exam before I received a license to practice law. My parents were not wealthy. I did not know any attorneys. But I had a burning desire to help people who were left out and locked out of full and equal participation in our social, legal, and economic systems. Despite, the seeming appearance of my goals being unrealistic and unattainable, I became a licensed attorney at the age of 25.

3. Goal Setting for the Savvy Entrepreneur

The savvy entrepreneur, rather than focusing on goals that are “attainable” and “realistic” knows that the key to incredible success lies in creating lofty goals that feel out of reach—maybe even UN-attainable. Savvy entrepreneurs do not strive to earn 10% more than last year. They want 50% or even 100% more. The savvy entrepreneur stretches herself. She finds new, and better, ways to do things.

Of course, you cannot simply declare crazy goals and expect to achieve them. However, when you shun the attainable goal for the outrageous goal, you push yourself beyond those self-imposed limits and reach for the stars.

Conclusion/Call to Action

Goal setting for entrepreneurs does not have to be a tedious and worthless exercise. When you learn to set the right kind of goals, you can achieve results far beyond your wildest desires. Remember to set goals that inspire you! You have a much better chance of achieving your goal, if it motivates your heart.

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us help you accelerate the growth of your business so that you can reach your goal of creating a lifestyle and a business that you love! Act today.

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life.

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How to Sound Like a Professional Podcaster

How to Sound Like a Professional Podcaster

How to Sound Like a Professional Podcaster

How to Sound Like a Professional Podcaster

Are you ready to sound like a professional podcaster? Do you want to your guest to know that she is dealing with a savvy pro podcaster? If so, then listen to the latest episode of My Biz Dream Team: Opportunity Wednesday Training Series. We continue with “How to Get Started with Podcasting Part 4.”

In this episode we discuss the steps to take before you invite your first guest, if you want to sound like a professional podcaster. Remember, your potential guest does not want to deal with an amateur!

1. Produce at Least One Podcast or Podcast Series

If you want to sound like a professional podcaster, then you want to produce at least one podcast or podcast series before you invite your first guest. How will they know if you are a good presenter or interviewer if they have never heard you?

You will need a website for your podcast. That means you will need to buy a domain name for your program. If you already have a website, where you blog, you can link your podcast to that website.

That is what we did. On our website, My Biz Dream Team.com, you will find a link to our podcast on the side bar. You may want to try something similar.

2. Get the Right Equipment

If you want to sound like a professional podcaster, then make sure that you get the right equipment. I recommend you get a good noise cancelling USB headset with a microphone. I recommend and use a Plantronics headset that I bought on Amazon.

You will also want professional recording software.  Audacity is available for free.

Also, think carefully about your podcast hosting platform. We use and recommend Blubrry. We like Blubrry because it:

a. easily connects to our WordPress blog; b. provides us great analytics; and c. is not expensive.

For more information on choosing podcast hosting platform, click here, 8 Best Sites to Host Your Podcasts.

For information on setting up your podcast feed, I recommend this article, How to Start Your Own Podcast: Getting Your Voice Heard Literally.

3. Prepare the Recording Space

If you want to sound like a professional podcast, then be sure to prepare your recording space. That means you should make your recording in a room with a closed door. So many people make the mistake of not thinking about where they will make the recording. You want to avoid background noises. Interruptions by crying babies, barking dogs, and ringing phones are not professional.

You want to get prepared by having a glass of water nearby, your notes for the program, and a smile on your face. Remember to close the door and to hit the record button!

In a recent article, media trainer and publicist, Joanne McCall, also offers several excellent tips on how to sound like a savvy pro podcaster. One great tip, that we followed is, “actively listen to other podcasts to learn what you love and what you hate.”

Conclusion/Call to Action

In this series on “How to Start a Podcast,” we have emphasized the importance of having great conversations on your podcast. One way to have great conversations is to invite engaging guests. If you want the best guests for your audience, before issuing that invitation make sure that you sound like a professional podcaster.

By following a few simple steps before you invite your first guest, you can sound like a professional podcaster.

Click here to connect to the other podcasts in the series:
How to Create a Podcast that Grows Your Business
How to Create a Podcast that Attracts Your Ideal Audience
How to Select and Invite Great Podcast Guests

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life.

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How to Select and Invite Great Podcast Guests

How to Select and Invite Great Podcast Guests

How to Select and Invite Great Podcast Guests

How to Select and Invite Great Podcast Guests

Are you seriously interested in starting a podcast in 2018? If so, you need to know how to select and invite great podcast guests. Listen to the latest episode of My Biz Dream Team: Opportunity Wednesday Training Series, as we share our strategies for selecting and inviting great podcast guests. We have been podcasting for more than a year, and have learned a few strategies that we want to share with you. Hopefully you can learn from our mistakes.

1.  Conduct Research Before You Invite Guest

Sometimes you think a person would be a great guest, because they are well-known, knowledgeable, and would fit with your overall theme and focus of your podcast. You know exactly which podcast series would be a perfect fit for them. However, before inviting them, first find out about a few things.  You want to know:  

·      What are they known for

·      What is their latest project?     

·      Who is their audience?

·       What can you give them, in terms of adding value?  

·      What is going on in their personal and/or professional lives that will make your invitation to them good or bad timing? 

The timing of your invitation is critical.

2.   Develop a Relationship with Intended Guest

Before you invite an intended guest, build a relationship with her by attending her webinars, going to her events, and following her on social media.  You do not have to stalk them. However, you do need to let them know that you exist and are interested in what they offer. Another excellent way to establish a relationship with an intended guest is to comment on her blog post. Having a relationship with your intended guests makes it much easier to extend an invitation.

3.  Think of Inviting People Outside of Your Niche

If you want a podcast that is interesting, entertaining, and informative do not invite the same guests as everyone else in your niche. There are many interesting people who could be an asset to your podcast. If your focus is primarily people who have online business, invite guests who may have an offline perspective.

Remember you are the person, who is driving the conversation. You can think of ways to make your guest interesting to your audience.

Conclusion/Call to Action

Learning how to select and invite great podcast guests is a key strategy for a successful podcast. Follow these three tips:

1.  Conduct research before inviting an intended guest

2.  Develop a relationship with an intended guest

3.  Think about inviting people outside of your niche as podcast guests.

 

This is Part 3 of “Podcasting for Riches-How to Start a Successful Podcast.”

You can find the other parts of the series here:

How to Create a Podcast that Attracts Your Ideal Audience

How to Create a Podcast that Builds Your Business

  

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

 

Pamela Montgomery

Pamela Montgomery

 I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life.

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10 Practical Self-Improvement Tips for 2018

10 Practical Self-Improvement Tips for 2018

10 Practical Self-Improvement Tips for 2018

10 Practical Self-Improvement Tips for 2018

The following 10 practical self-improvement tips will help smooth the transition, if you are looking to break old habits and become a better you. Soon you will be creating new habits in no time at all.

Are you ready to improve your well-being and health? Is 2018 the year that you stop fretting about your life? Is this the year that you will take action to make a difference in your life? Will you finally lose those 20 pounds? Is it the year that you will finally have time to be more active in your child’s PTA?

Whatever you want to achieve in 2018 for yourself or for others, you may find that you struggle with the mindset for change and often return to old habits. This year can be different! Try following these 10 practical self-improvement tips for 2018.

1. Make Time for You

While you might associate being a better person with doing more for others, the truth is, you first need to take time for yourself. If you are burnt out and stressed, you will not make a positive contribution to anyone. Taking time out for yourself is not being selfish; it gives you the opportunity to refresh and recharge.

Once you understand that taking time out for yourself is making a positive contribution to others, then it’s time to schedule it. It is important to honor your commitment to yourself when declaring your “me time”. Set aside some time daily. If you are like most of us, this may seem near impossible; but guess what? You can find 15 minutes every day.

If you don’t respect your personal time, no one else will. Take 15 minutes for meditation in the morning or your daily “me time” out on the front porch or the back deck and just listen to nature; read a few pages from a book that uplifts your spirit; drink a cup of coffee or tea! This is your choice!!
Once you have decided on a set amount of time and a set time of day for your “me time,” let everyone know you are not available. This is your time!

2. Choose How You Jump Start Your Day

You can choose to start your day grumpy and irritable or you can choose to start your day being grateful that you were given another chance to enjoy life and to love. The choice is always yours. Choose to wake up declaring out loud a few things you are grateful for and watch how this daily habit changes your day and your life. Choose to read something positive, think something positive and say something positive. Your day will be that much better and you will have done this by your own power. Be intentional! This is your choice!

3. Start a Journal

When you are feeling overwhelmed, grab a journal and write down your feelings – even if they are negative. Then, give it a new spin. For example, you might write, “even though I didn’t get the promotion I wanted, I now know what the process is and what I need to work on to better my chances before I put in for the next promotion. I am exactly where I am supposed to be in this moment and am grateful for the great things to come.” Journaling releases negativity and toxicity from your body, soul and mind. Journaling also resets your mindset. Focus on what really matters in your life!

4. Keep Positive People Close to You, in Your Bubble

Keep positive friends close by and reel them in when you need a boost. Have you ever started your day by tripping over something, losing your car keys, or finding that the squirrels knocked over your garbage? Don’t be ashamed of your bad moods, just take responsibility for them. Rather than getting upset, grab a friend, talk about it, laugh it off, and then let it go. You’ll be glad you did. Keep these positive people in your bubble!

5. Keep Negative People out of Your Bubble

You will never rid yourself of all the negative people in your life. After all, some of them are your employers, co-workers and family members. You can, however, keep them at a distance while enclosing yourself in a more protected Bubble. You don’t have to let their negativity into your space. Make a choice to slowly distance yourself from them and know that their negativity has nothing to do with you; it’s their stuff don’t own it for yourself. Be intentional about who you let in and who you keep at a distance.

6. Choose Your Filters Wisely

If you read negative stories, watch too much news, or get involved in gossip, you will most likely end up with negative thoughts. After all, negative stories are what so much of the media focuses on these days. Intentionally choose what people, books, music, and television you let in. Stop ‘hanging out’ on social networking gossip sites and take responsibility for your own actions. Listen to the right type of music. Uplifting music will change your brain waves and fast music will give you a boost of adrenaline. If you are feeling low, pop on some dance tunes and watch how quickly your toes will begin to tap. Remember, it’s your choice!

7. Take Time to Get Organized

2018 is the year to finally set up a filing system, get a calendar and keep it updated, and throw out your junk. Once the initial work is done, all you have to do is maintain the organized systems. Don’t want to do it yourself? Pay someone else to do it for you.
You can also use an app to help you organize and plan everything today from traveling to paying your bills. When you are on the train commuting to work or waiting in line at the store, you can get things done that would normally have to wait for your lunch hour or day off. Being able to accomplish more during these wait times will give you more free time for yourself.

8. Take Time to Shut Down and Unplug

After you have used technology to get organized, take time off from technology and unplug from your social devices. If you want to be a better you, you need connections – real life connections. You need to see faces and hear voices and so do other people. Take the initiative and plan a real-life coffee date. You’ll make a difference for yourself and for someone else.

9. Set Meaningful Goals

Set goals that will challenge you enough to demand your best effort and impact some aspect of your life. If they are set too low, achieving them is inconsequential. Set them too high, achieving them is next to impossible.

10. Grab an Accountability Partner

When you set a new goal, it’s important to get an accountability partner. When you know you are scheduled to meet with your accountability partner you will work that much harder to achieve your goal. You also have that partner encouraging you from the sidelines.

Conclusion/Call to Action

You want to be the best you can be. By following these tips you are well on your way to a more balanced, focused, energized life. When you feel balanced, focused, and energized you will feel better about yourself and everything else around you.

For more practical self-improvement tips see the following blog posts:
3 Mindset Habits of a Super-Successful Entrepreneur
Negative People: How to Protect Yourself from Them
The Entrepreneur’s Mindset: Taking time to Relax, Refresh, and Relax
Finding Time for Yourself: Finding “Me Time”

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life.

 

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How to Create a Podcast that Attracts Your Ideal Audience

How to Create a Podcast that Attracts Your Ideal Audience

How to Create a Podcast that Attracts Your Ideal Audience

How to Create a Podcast that Attracts Your Ideal Audience

Are you one of the few authors, speakers, coaches, or entrepreneurs who truly wants to create a podcast that attracts your ideal audience? Do you want your podcast to help you build your business and increase your visibility? However, you do not know where to begin. You are worrying about the right microphone and recorder. Rather, than think about the technical aspects of podcasting, you should be thinking about the theme and focus and of your podcast.

The previous episode of My Biz Dream Team: Opportunity Wednesday Training Series focused on three steps to start a podcast that grows your business. This episode continues the discussion with how to create a podcast that attracts your ideal audience. Believe me, it is not about your choice of a microphone.

Step 1: Build Your Podcast Around Great Conversations !
Build Your Podcast around Great Conversations!

One of the best ways to create a podcast that attracts your ideal audience, is to build your program around great conversations. On My Biz Dream Team: Opportunity Wednesday Training Series, Dexter and I have great conversations with each other and our guests. Having a conversation makes the podcast more interesting and engaging for your ideal audience. A great conversation also gives you an opportunity to show more of your personality.

Step 2: Find Guests for Your Podcast that Fit Well with Your Theme and Focus

Finding the right guest for your audience involves planning. Your guests should fit with the focus and theme of your podcast. Your focus and theme should be summed up in a short phrase or word. Once you have decided on the theme and focus you can easily select guests who can add value to your audience on that focus or theme.

For example, on My Biz Dream Team: Opportunity Wednesday Training Series we tend to take a topic and conduct 5-6 episodes on that topic. We have done series, on such topics as Affiliate Marketing, Public Speaking, and Podcasting. We select guests who offer valuable insight on a specific topic that interests our ideal audience.

You could do something similar depending on your focus. For example, you could have approximately six episodes on a specific topic. You could present “Leadership Series: Part One”, “Leadership Series: Part Two” and so on, until you reach the end of your six episodes dealing with leadership issues.

Step 3: Create a Strong Identity for Your Podcast
Create a Strong Identity for your Podcast

 After you have a focus and theme for your podcast, then think of ways to cement your program in the minds of your ideal audience. If you present your podcasts at regular, repeating intervals, you will find broadcasting at the same time, same day of the week essential for creating recognition and a habit of attending among your listener.  Perhaps, if you decide to broadcast on the same day of week, like we do, you could add the day of the week to the title.

My podcast is “My Biz Dream Team: Opportunity Wednesday Training Series.” So, every Wednesday afternoon at 6:30 (Eastern) our fans can catch us live.

Ideally, you want the ideal audience thinking, “Oh, it’s Wednesday. That great podcast show is on at 6:30pm!”

Why do they remember it? Three reasons:

  • My podcast happens every week at the same time on the same day.
  • It was entertaining, helpful and valuable.
  • I included the day of the week right into the name!

Whatever approach you take, make sure that you create a strong identity for your podcast. This insures that your potential audience and guests know exactly what your podcast is about.

Conclusion/Call to Action

You can create a podcast that attracts your ideal audience by following these three simple steps.

  1. Build Your Podcast Around Great Conversations
  2. Find Guests for Your Podcast that Fit Well with Your Theme and Focus
  3. Create a Strong Identity for Your Podcast

You can also find tips about starting a podcast in these other blog posts: How You Can Make Podcasting Absolutely Enjoyable; How to Easily Start Your Own Awesome Podcast; How to Avoid Making an Amateur Podcasting Mistake; Podcasting Can Increase Your Visibility; Podcasting Strategies: Tips on making a Positive Impression.

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

 

Pamela Montgomery

Pamela Montgomery

 I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life

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How to Create a Podcast that Grows Your Business

How to Create a Podcast that Grows Your Business

How to Create a Podcast that Grows Your Business

How to Create a Podcast that Grows Your Business

Are you a coach, author, speaker, or entrepreneur who seriously wants to create a podcast that grows your business? However, you do not know where to start. If so, you are in the right place. This episode of My Biz Dream Team: Opportunity Wednesday Training Series is about how to create a podcast that grows your business.

1.    Create a high-quality podcast

When you look around, you quickly realize that there are not enough high-quality podcasts out there. But you can create a high-quality podcast that attracts the right audience and grow your business. It is all about how you brand yourself and the guests that you attract.

We have been podcasting for the past 18 months and have seen our audience and our business grow significantly. We have learned several lessons that we will be sharing with you over the next few weeks. You can also find information about creating a podcast that grows your business on these other blog posts: How You Can Make Podcasting Absolutely Enjoyable; How to Easily Start Your Own Awesome Podcast; How to Avoid Making an Amateur Podcasting Mistake; Podcasting Can Increase Your Visibility; Podcasting Strategies: Tips on making a Positive Impression.

2.    Start with a plan

Before you create a podcast that grows your business, you must first develop a plan and strategy for your podcast. Think about the purpose of the podcast and the audience you want to attract. What will be your theme and focus? Then decide how you will brand your podcast to stand out from the more than 100,000 podcasts already on the air.  Hosting a podcast provides you a wonderful opportunity to be viewed as an expert. However, you will not be recognized as an expert overnight. If you want to be successful, start with a plan and follow through.

3.    Be willing to put in the work

Every week we host a live teleseminar program. Our focus is helping new entrepreneurs get visibility and grow their business. We record the program live and then turn it into a podcast. You can do the same thing. But, before you begin, ask yourself are you willing to put in the work. As best- selling author, Don Yaeger says, “There are no secrets to be being successful at podcasting, you simply need to be willing to the common things uncommonly well.” 

We spend 4-5 hours a week, preparing for each 20-minute podcast. It is a commitment to our audience that keeps us going week after week.

Conclusion/Call to Action

If you want to create a podcast that grows your business, you must:

1.    Create a high-quality podcast

2.    Start with a plan

3.    Be willing to put in the work

Over the next few weeks we will continue providing you tips on how to create a podcast that grows your business.

Click here for your free pdf download that accompanies this episode of My Biz Dream Team: Opportunity Wednesday Training Series – “Write, Speak, Broadcast!”

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

Pamela Montgomery

Pamela Montgomery

 I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

Read More...

3 Quick and Easy Website Tweaks that Leverage Your Time

 

3 Quick and Easy Website Tweaks that Leverage Your Time

3 Quick and Easy Website Tweaks that Leverage Your Time

3 Quick and Easy Website Tweaks that Leverage Your Time

When it comes to leveraging your time, developing an automatic system is the sharpest tool in your toolbox. It allows you to get more done in less time. One area that many small business owners overlook is their website. You can make the following quick and easy website tweaks that leverage your time.

1. Use Your Blog to Build Your Mailing List

Like any smart business owner, you likely have opt-in forms on your website. But do you have a solid call to action at the end of your blog posts? When a new reader is finished reading your posts, she is primed to learn more. Give her the opportunity by offering an opt-in at the end of each post.

Even better, make it a logical next step by creating a related offer for each post. These content upgrades typically consist of a simple checklist or worksheet. They capture attention by providing even more information about a topic the reader is already interested in.

If you are having trouble thinking of ideas for your blog posts, check out this blog post, “12 Great Sources for Great Blog Content Ideas.”

2. Keep Them Reading with Related Links

How often do you revisit old blog posts to link to newer content? This is an important maintenance job that will help provide visitors with the information they are looking for by linking related posts together.

Not only is this strategy good for keeping visitors on your site, but Google approves as well. Posts that link to each other encourage search engine bots to crawl your site more thoroughly, and help boost the rankings of your most relevant posts.

3. Make the Best of Your Download Pages

Whether you are giving away a free report or paid product, your download pages can pull double-duty by offering visitors a “what’s next” option. For free download pages, a related, low-cost product is best. It gives readers the chance to learn more about you with a small investment.

If you are using a double-opt-in mailing list, make use of that confirmation page, too! That is the perfect place for a quick upsell or an invitation to join you in your Facebook group or weekly Facebook Live presentation.

 

Conclusion

Remember to make the following quick and easy website tweaks that leverage your time. Your reader should be offered the next logical step whenever she lands on your page.

(1) Use your blog to build your email list.

(2) Keep them reading with related links.

(3) Make the best of your download pages.

 

For more information on leveraging your time, grab this free download: “7 Powerful Strategies to Improve Your Business Time Management”

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

Pamela Montgomery

Pamela Montgomery

 I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

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3 Secret Branding Tips for Successful Entrepreneurs

3 Secret Branding Tips for Successful Entrepreneurs

3 Secret Branding Tips for Successful Entrepreneurs

3 Secret Branding Tips for Successful Entrepreneurs

Do you know the secret that successful entrepreneurs know? Clients do not buy a product. They buy you. Yes, that is right! They buy your personality, unique qualities, and experience. You are your brand!

At one time “branding” might have meant a corporate-looking logo and a slick catalog. However, today the real value of branding is not in appearing to be a big company. Rather the real value is in just being you. Your personality shines through in a variety of ways. This articles explores the 3 secret branding tips for successful entrepreneurs.

1. Your Authentic Voice

How you speak and write, act on camera, or in an audio interview has the power to instantly identify you. Therefore, be sure to showcase your authentic voice.

Potential clients can see this in action as they scroll through your Facebook or Twitter feed. It is easy to know who has posted an image or status update, just by recognizing the voice with which they generally speak.

Here is an even more important aspect of your “voice” though: it has the power to attract a specific audience. In recent years, a few high-profile coaches and product sellers have become celebrities of a sort, largely because of their harsh, “don’t hold back” language.

Nastiness and foul language is not the only way to go, though. It is not my style. I have built my brand almost entirely on my ability to provide methodical and strategic advice to help my clients achieve the desired results in their business and in their life. My ability to connect with them on an emotional and intellectual level has proved magnetic.

Whatever your approach or style, if someone were to meet you in person, make sure that you speak or act exactly as you do on-line. Be authentic. Your brand will be stronger for it.

Branding is Essential

2. Your Story

How did you get to where you are today? Your backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience.

My husband and I realized early in our relationship not to rely on paychecks from a job. Within 6 months of getting married, he was laid off from his job. Since that time, more than 30 years later we have always had a side-hustle. I left my full-time job, to work on-line full-time after too many long-commutes, too many overnight trips, and too much office politics. Being an on-line marketing strategist allows me to spend more time with my family, volunteer in the community, and use my knowledge, skills, and abilities to help people looking for a way of the rat race create the means and opportunity to exercise their options. My legal training and experience allows be to take a stand for economic and social justice in a very concrete and meaningful way.

Your story does not have to be dramatic, and you certainly do not have to share more than you are comfortable with, but it does have to be yours. Be your true self, and you never have to worry about attracting the right audience. They will self-select. Your perfect client will find you.

3. Your Mission Statement

At its most basic, your mission statement defines who you are, what you do, and for whom. Potential customers should be able to read your mission statement and immediately know you are a good fit for them.  Communicating your mission in a consistent and authentic way across all platforms is the key to long-term success, according to a recent article, “The Secret Ingredients to a Successful Branding Strategy” in Entrepreneur Magazine.

But a well-thought-out mission statement is so much more important than that. It is the point on the horizon that will keep you focused. Your mission statement is a key element in defining your brand. It is the litmus test to which every new idea or strategy must stand up. Your mission statement has everything to do with your unique story.

Conclusion/Call to Action

As an entrepreneur you need to focus on the 3 secret branding tips for successful entrepreneurs to grow and build your business.  You want to focus on your authentic voice,your story, and your mission statement.

Your branding should demonstrate just how special and different you are.

For more discussion of this topic:

“The ABC's of Branding”

“What's Your Brand?–Perception is Everything” .

“Be Different: Increase Your Perceived Value”

 

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

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How to Make a Powerful Presentation

How to Make a Powerful Presentation

How to Make a Powerful Presentation

How to Make a Powerful Presentation

Can you stand in front of an audience and present? I certainly hope so! Because the ability to stand in front of an audience and make a powerful presentation is the best strategy for influencing people, selling products or services of any kind, or to creating lasting behavioral change.

If you are afraid of public speaking, then you must learn to overcome that fear. My experience making hundreds of presentations over more than 30 years has also taught me that your ability to communicate well increases your wealth, power, happiness, and influence. If you really want to grow your business and develop your brand, then learn how to make a powerful presentation. It is like networking on steroids!

1. Focus on Your audience

When you are dealing with a live audience, realize that your presentation will become a live, dynamic entity. Your audience becomes a part of your presentation. The enthusiasm that the audience brings to you will make or break your presentation.

Therefore, because your audience is so important to making a powerful presentation, remember to look at them before you launch into your speech.

Smile. Make eye contact with a few individuals.

Then ask a few questions that enroll the audience right at the beginning of your presentation. These questions should engage and involve the audience. Show them from the beginning that their concerns and problems are the focus of your presentation.

Focusing on your audience and their needs, not on your own nervousness, is the best way to ensure you give a powerful presentation.

2. Create a “Signature Speech”

If you are an entrepreneur, coach, or author you should create a “signature speech,” that you deliver for free that is designed as a marketing tool to help you reach your ideal clients.

My friend, Felicia Slattery, coined the phrase “signature speech” to describe this type of marketing presentation. In her book, Kill the Elevator Speech, Felicia explains how a giving a signature speech allows you to “build credibility, generate leads, and quickly add cash to your business.”

The fabulous thing about giving a signature speech is that you get to give it more than once. You promote it. People love it. You get hired to give it again. Remember, that every time you give your signature speech, it gets better.

You feed off the reactions from previous occasions, secure in the knowledge and the certainty that people in your audience are going to love it!
Your “signature speech” becomes what you are known for. It brands you.

3. Prepare for Success

Arrive early at the venue.

Test microphones and any equipment you are going to be using.

Use a checklist to make sure you have everything you need before you leave home.

Conclusion/Call to Action

Are you ready to make a powerful presentation? You can make a powerful presentation by following these three steps:
1. Focus on your audience
2. Create a “signature speech”
3. Prepare for success

Click here for your free download for this episode of My Biz Dream Team: Opportunity Wednesday Training Series: Write, Speak, Broadcast!

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

 

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5 Valuable Qualities of an Authentic Leader

Become an Authentic Leader

Become an Authentic Leader

5 Valuable Qualities of an Authentic Leader

As an entrepreneur you can develop and grow your community and your brand by demonstrating the five valuable qualities of an authentic leader. What is authentic leadership? According to Bill George, author of Authentic Leadership, it is built on the highest integrity, focused on results, and reflects your values and beliefs. Therefore, for long-term success, you want to be known and seen as an authentic leader in your both your off-line and on-line community.

Many people have written about leadership from Warren Bennis to Robert Greenleaf. My focus today is on authentic leadership. With authentic leadership you stand out from those who overpromise and under deliver. Your approach to your business is based on your values and integrity. In today’s world authentic leadership is welcomed and needed.  Use these five qualities of an authentic leader to develop and grow your community.

1. Authentic Leaders Make Connections

First of all, authentic leaders make connections. Part of this process involves getting out into the community and networking. Talk to peers and competitors, to find out what is important to them. You should go to conferences and symposiums. Talk to the experts.

Would you like to ask an expert a question? Then, develop a relationship with them. For example, follow them on social media. Interact with them on-line and off-line. Remember to be of value first before asking for assistance!

2. Authentic Leaders Focus on Results

Secondly, authentic leaders focuses on results. Weak leaders shame and blame. But an authentic leader zeros in on specific problems and looks for solutions. Therefore, as an authentic leader you want to focus on achieving results that far exceed the standard solutions.

According to Kevin Kruse, “They are able to put the mission and the goals of the organization ahead of their own self-interest. They do the job in pursuit of results, not for their own power, money or ego.”

3. Authentic Leaders Act First

Authentic leaders not only focus on results, they also act first on ideas and implement them. As an authentic leaders you find the best people for specific tasks while others are still discussing possibilities.

According to Michael Hyatt, “Leaders go first. They don’t sit on the sidelines. They don’t ask others to do what they are unwilling to do themselves. Instead, they lead by example. This is what distinguishes leaders from theoreticians and armchair quarterbacks.”

4. Authentic Leaders Know How to Ask for Help

An authentic leader, who is result-oriented and action-oriented, knows how and when to admit you need help. An authentic leader does not pretend to be perfect. No one is.

5. Authentic Leaders Love to Learn

You will find that authentic leaders have an insatiable love for learning. They seek to improve every aspect of their lives. My personal library is full of books on personal development, history, and literature. I love to read, listen to podcasts, go to seminars and attend workshops.

Authentic leaders find out how things work. They develop a community to help them handle situations. They also take time to do the difficult inner work that builds their self-awareness and emotional intelligence.

Conclusion/Call to Action

Are you ready to develop and grow your community and brand by demonstrating the five valuable qualities of an authentic leader? Have you done the work and built the skills to be an authentic leader?

I encourage you to join me in this endeavor to develop and build your community and brand with your authentic leadership. Will you commit to using authentic leadership to make the world a better place?

Check out my latest report: Get Known and Be Seen! Learn how to stop being invisible and to gain authority status in your community.

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

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