Posts Tagged ‘public speaking’

How to Make a Powerful Presentation

How to Make a Powerful Presentation

How to Make a Powerful Presentation

How to Make a Powerful Presentation

Can you stand in front of an audience and present? I certainly hope so! Because the ability to stand in front of an audience and make a powerful presentation is the best strategy for influencing people, selling products or services of any kind, or to creating lasting behavioral change.

If you are afraid of public speaking, then you must learn to overcome that fear. My experience making hundreds of presentations over more than 30 years has also taught me that your ability to communicate well increases your wealth, power, happiness, and influence. If you really want to grow your business and develop your brand, then learn how to make a powerful presentation. It is like networking on steroids!

1. Focus on Your audience

When you are dealing with a live audience, realize that your presentation will become a live, dynamic entity. Your audience becomes a part of your presentation. The enthusiasm that the audience brings to you will make or break your presentation.

Therefore, because your audience is so important to making a powerful presentation, remember to look at them before you launch into your speech.

Smile. Make eye contact with a few individuals.

Then ask a few questions that enroll the audience right at the beginning of your presentation. These questions should engage and involve the audience. Show them from the beginning that their concerns and problems are the focus of your presentation.

Focusing on your audience and their needs, not on your own nervousness, is the best way to ensure you give a powerful presentation.

2. Create a “Signature Speech”

If you are an entrepreneur, coach, or author you should create a “signature speech,” that you deliver for free that is designed as a marketing tool to help you reach your ideal clients.

My friend, Felicia Slattery, coined the phrase “signature speech” to describe this type of marketing presentation. In her book, Kill the Elevator Speech, Felicia explains how a giving a signature speech allows you to “build credibility, generate leads, and quickly add cash to your business.”

The fabulous thing about giving a signature speech is that you get to give it more than once. You promote it. People love it. You get hired to give it again. Remember, that every time you give your signature speech, it gets better.

You feed off the reactions from previous occasions, secure in the knowledge and the certainty that people in your audience are going to love it!
Your “signature speech” becomes what you are known for. It brands you.

3. Prepare for Success

Arrive early at the venue.

Test microphones and any equipment you are going to be using.

Use a checklist to make sure you have everything you need before you leave home.

Conclusion/Call to Action

Are you ready to make a powerful presentation? You can make a powerful presentation by following these three steps:
1. Focus on your audience
2. Create a “signature speech”
3. Prepare for success

Click here for your free download for this episode of My Biz Dream Team: Opportunity Wednesday Training Series: Write, Speak, Broadcast!

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

 

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How to Start Showcasing Your Expertise with Public Speaking

Start Showcasing Your Expertise with Public Speaking

Start Showcasing Your Expertise with Public Speaking

How to Start Showcasing Your Expertise with Public Speaking

This episode of My Biz Dream Team: Opportunity Wednesday Training Series focuses on how to start showcasing your expertise with public speaking. Nothing says you are an expert like standing in front of the room to address an audience.

I recommend that you showcase your expertise online and offline. You can make presentations to local business organizations and you can host your own webinars and podcast series. See, “How to Showcase Your Fabulous and Authentic Voice” for examples of places to share your expertise.

As you prepare to start showcasing your expertise with public speaking, you need to focus on the positive outcome of this type of branding and leadership. Be sure to begin with the right mindset.

1. Never be afraid to market yourself!

Remember that great leaders are great communicators! So, do not let fear get in the way of marketing yourself!
One of my favorite books: Sales Dogs: You don’t have to be an attack dog to be successful,” by Blair Singer, makes this point. In this seminal book on sales and marketing, Singer offers several mindset boosters for success.
My favorite mindset boosters are:

(a) Face the challenge

You may feel fear and anxiety when facing the challenge of public speaking. However, according to Singer, rather than filling your head with images of failure, you should rely on memories of similar successful experiences from the past. These successful memories of the past offer you powerful assistance to boost your confidence now! Remember that your strength comes from past. Learn how to capture those past successes and use them in the future.

(b) Celebrate all Wins

To help you create positive memories of past successes, it is important that you celebrate all wins. This is probably the most difficult mindset shift for many adults. As we grow older we often lose the spontaneity and fun that we felt when we were younger. We need to respond to success when anything positive happens. Then we need to imbed that positive emotion in our mind, by congratulating ourselves for being the reason for the success. After all, you earned it. You worked for it. You are smart! Using this powerful technique will cause your energy to soar! This great energy will lead to your next success.

(2) Share powerful stories

As you start showcasing your expertise through public speaking, remember to share stories that lend credibility to your brand. Your stories make you unique and will attract your ideal clients to you.

Remember that your personal brand is much more than your logo and the color on your website. Your life experiences, or your story, play into the development of your personal brand. Personal branding is about the image you put out into the world, how others see you. Stories of your past shape how others see you. Stories help the truth come alive!

(3) Identify your ideal client

Before you start showcasing your expertise with public speaking, identify your ideal client. These are the people your public speaking should attract. Begin to think about their attributes and create a detailed description, including their demographics, struggles, and what their daily life is like. What are they searching for? Show how you have the solution to their problem!

Conclusion/Call to Action

As you start showcasing your expertise with public speaking, remember:
(1) Never be afraid to market yourself
(2) Share powerful stories
(3) Identify your client

By preparing yourself with these powerful strategies you can begin confidently to start showcasing your expertise with public speaking.

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

 

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, online marketing strategist, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

 

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How to Use Public Speaking to Grow Your Business

How to Use Public Speaking to Grow Your Business

How to Use Public Speaking to Grow Your Business

How to Use Public Speaking to Grow Your Business

 

As an entrepreneur, public speaking is a key skill that you should master to grow your business. Nothing showcases your leadership and expertise like standing in front of the room to deliver a presentation. When you are standing in front of your ideal audience, your knowledge, wisdom, and friendliness shine through. You gain credibility and have the opportunity to develop a trusting relationship. I just love sharing with entrepreneurs the tips and techniques that I have learned and developed over more than 40 years of public speaking experience. Today, I will share with you a 3-step methodology that will show you how to public speaking to grow your business.

Whether you are speaking to two people or a crowd of 2000, your ability to speak in public can connect you to an audience in a way that a telephone conversation does not. You can quickly grow relationships and become a trusted resource for the people who attend your presentation.  For more detailed information on this topic see, How to Attract New Clients Through Speaking and Writing.

I know about the power of public speaking. I have used public speaking throughout my professional and business career to advance my goals and grow my business.

There is nothing more immediate and impactful as arguing for a client’s life before judges. My words had an impact on a person’s freedom. Perhaps you want to try talking to recruits about joining the Army. I have done that and more!

However, the anxiety associated with public speaking often causes entrepreneurs not to engage in it. Like most skills, you can master it. With enough practice and experience you can overcome your fear of public speaking and learn to use public speaking to grow your business.

 

1. What is Your Goal with the Presentation?

After years of representing clients and agencies, I have learned that the key factor in any presentation is getting clear on your message.  Once you know what you want to achieve, then you can craft a presentation to meet that goal.  Do you want them to follow-up with you later? Do you want their email address today? You need to be very clear in your mind, what you want to achieve. If you do not get clear about the results, you may not get there. As Stephen Covey stated in the 7 Habits of Effective People: Begin with the End in Mind.

2. What is the problem that you are solving for your audience?

Make the audience the focus of any presentation. Be sure that you understand them. Talk to the organizer to gain insight into who they are. In addition to addressing the major issue that is the topic of your presentation, also address the key issues that they are thinking about, but not vocalizing. Demonstrate that you understand them and their issues. Those first 30 seconds are key to audience engagement. Make sure that you start your presentation with a hook, that shows them immediately that you understand them. Remember, the presentation is about the audience. It is not about you!

3. Why should they use your solution?

Throughout your presentation, you are fashioning a narrative about who you are and why they should use your solution for their problem.  The stories and anecdotes that you share with the audience make the solution and the presentation uniquely yours. Be persuasive! Set forth the best case why you have the answer to their problem.

Conclusion/Call to Action

By strategically crafting a presentation that (1) focuses on the audience; (2) addresses their problems; and (3) offers a compelling solution of the problem, you are on your way to using public speaking to grow your business.

Remember to ask yourself the following three questions as you prepare your presentation that will to position you as a leader and expert:

  1. What is the goal of your presentation?
  2. What is the problem that you are solving?
  3. Why should they use your solution?

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

 

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3 Public Speaking Tips for New Entrepreneurs

3 Public Speaking Tips for New Entrepreneurs

3 Public Speaking Tips for New Entrepreneurs

3 Public Speaking Tips for New Entrepreneurs

As a new entrepreneur, if you want to build your authority status and showcase your expertise, then you want to get started public speaking. Nothing highlights you as leader, like public speaking. If you have fears about public speaking, do what I did. Schedule yourself to speak regularly. As you gain experience with public speaking, you become more confident in your ability. This article highlights three public speaking tips for new entrepreneurs that help you start public speaking on a regular basis.

 

 

 

  1. Give Mini-Talks for Local Business Organizations

You can give short-mini-talks on your signature topic for local business organizations, if you want to start public speaking on a regular basis. You will receive several benefits from following this strategy. You gain experience, showcase your expertise, and build your authority status.

Local business and civic organizations, such as the Chamber of Commerce, Lions, Kiwanis, and Rotary Clubs, are always looking for guest speakers. As Christopher Witt stated in Getting Started with Public Speaking“Each time you speak, you meet potential customers, network with professionals, establish credibility and gain free publicity.” 

Keep your mini-talks to fifteen minutes or less. You can use the remainder of your time to answer questions and respond to comments. Your host will appreciate the brevity of your remarks, especially during a luncheon meeting.

  1. Host Local Workshops

You can host local workshops, if you want to start public speaking on a regular basis. The workshop will be an expanded version of your mini-talk.

If you belong to any local business organizations, then offer to host a workshop for the members. Libraries, churches, and community centers are other ideal locations for hosting workshops. Be sure to understand the needs of the audience.  Focus on the audience. Think about the group’s reality and how you can engage them.

Your workshop does not need to last all day. A workshop of 1-2 hours is sufficient. Be sure to prepare handouts for your audience. You may want to prepare one or more of the following as handouts:

  1. Tip sheet
  2. Summary of Key Points
  3. Resource List

  1. Prepare for Last Minute Speaking Opportunities

Prepare for last minute speaking opportunities when a scheduled speaker fails to show up at a business meeting. When this happens, you should be ready to fill the gap.

Plan to have a mini-speech totally prepared before every business meeting that you attend. As I mentioned in, The Overcome your Fear of Public Speaking Checklist™ set goals before going to events. Always be prepared to have a practiced and polished mini-speech on a topic relevant to the group.

Planning to have a practiced and polished mini-speech will help you overcome your nervousness, if you are asked to speak that day. Also, always being prepared helps you improve your public speaking skills.

Remember to include a “hook” in your speech. Make your presentation memorable for the audience. Engage them and draw them into your presentation. See, Start Your Speech with a Powerful Hook, for more information on this topic.

 

Conclusion/Call to Action

As you follow these 3 public speaking tips for new entrepreneurs you will be speaking on a regular basis, in a way that showcases your expertise and builds your authority status.

Most entrepreneurs are not willing to step out of their comfort zones and engage in public speaking. By doing so, you will show yourself to be a leader.

Remember to follow these 3 public speaking tips for entrepreneurs,

  1. Give mini-talks for business organizations
  2. Host local workshops
  3. Prepare for last minute speaking opportunities

These 3 public speaking tips for new entrepreneurs are in addition to podcasts, teleseminars, and videos that you can do online. To find out more about those online public speaking opportunities see, How to Attract New Clients through Speaking and Writing.

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

 

Pamela Montgomery

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

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The Overcome Your Fear of Public Speaking Checklist™

The Overcome Your Fear of Public Speaking Checklist

The Overcome Your Fear of Public Speaking Checklist™

The Overcome Your Fear of Public Speaking  Checklist™

 

Are you ready to overcome your fear of public speaking? Are you nervous about the idea of getting the attention that comes from being in the spotlight? I understand. It can be frightening. But now that you understand the power of public speaking to position you as an authority and an expert, you are ready to get started. You are preparing yourself to make a positive first impression. This episode of My Biz Dream Team: Opportunity Wednesday Training Series highlights “The Overcome Your Fear of Public Speaking Checklist™.” 

 

“The Overcome Your Fear of Public Speaking Checklist™

Now that you decided that you are going to position yourself as a thought leader, expert, and authority by either:

  1. Starting a podcast series
  2. Starting a teleseminar series
  3. Starting a Facebook Live video series
  4. Starting to speak in your local community

I hope that you are excited about the opportunity to grow and showcase your expertise.

To help you overcome the fear of public speaking this checklist focuses on how you can expand your comfort zone. Following “The Overcoming Your Fear of Public Speaking Checklist”, you will:

  • Seek out three new people at a party, church or other gathering and initiate conversation
    • Go to a local workshop and do one or more of the following:
    • Ask the speaker a question
    • Volunteer for any activities that involve standing up, speaking aloud or going to the front of the room
  • Introduce yourself to three new people after the workshop presentation
  • Look for other local opportunities to interact more readily with people that you do not know. Consider visiting local chamber of commerce events or Rotary Club Meetings.
  • Set goals for the type of speaking and interaction you will engage in before going to events.
  • Realize that you are deliberately stepping out of your comfort zone and putting yourself in front of people and speaking regularly. Your purposeful and intentional efforts are part of your plan to become desensitized to the novelty and overcome the fear of public speaking.

Conclusion/Call to Action

As you plan to overcome your fear of public speaking, intentionally set goals and challenges for yourself. “The Overcome Your Fear of Public Speaking Checklist ™ ” provides you 5 steps that you can implement immediately to help you on the strategic pathway to success and leadership.

 

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

 I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

 

 

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